# Importer-Backed Spirit Collections Friarwood Launches a New Collection of Spirits for its Clients By Kanesa D | Published 2023-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/friarwood References: [harpers](https://harpers.co.uk/news/fullstory.php/aid/31884/Friarwood_launches_first_range_of_spirits_.html) & [friarwood](https://www.friarwood.com/)  Friarwood has expanded its product range to include spirits. This expansion includes the introduction of four exclusive brands, namely '[Tromba Tequila](https://www.trendhunter.com/trends/trending-spirits)', 'Per Se Aperitivo,' '[Sash & Fritz Vodka](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka),' and 'Ron Carúpano.' Driven by the demands of wine enthusiasts and on-trade clients, the brand has decided to release its first spirit collection to appeal to a broader consumer base. Friarwood is known for its role as an importer, distributor, wholesaler and retailer of [fine wine](https://www.trendhunter.com/trends/curated-european-wine). “This strategic addition not only marks a pivotal chapter in Friarwood’s history but also reinforces our unwavering commitment to championing family-owned brands of unmatched quality to our valued clients," said Friarwood’s MD, Ben Carfagnini. The new Friarwood spirits collection is available on the brand's direct-to-consumer website. Image Credit: Friarwood ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 8% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Expansion of Spirit Collections:** Friarwood has expanded its product range to include spirits, introducing four exclusive brands to appeal to a broader consumer base. - **Demand-driven Diversification:** Driven by the demands of wine enthusiasts and on-trade clients, Friarwood has decided to release its first spirit collection. - **Strategic Addition to Product Range:** The addition of spirits marks a pivotal chapter in Friarwood’s history, reinforcing their commitment to championing family-owned brands of unmatched quality. ### Industries Being Reshaped - **Wine Import & Distribution:** Friarwood's expansion into spirits adds a new dimension to their role as an importer, distributor, wholesaler, and retailer of fine wine. - **Alcoholic Beverage Retail:** By introducing a new collection of spirits, Friarwood aims to appeal to a broader consumer base through their direct-to-consumer website. - **Craft Spirits Production:** The introduction of four exclusive brands by Friarwood creates an opportunity for craft spirits producers to collaborate and reach a wider audience. ## Related on Trend Hunter - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Premium Private-Import Spirits](https://www.trendhunter.com/trends/varon-spirits.md) - [Non-Alcoholic Distilled Spirits](https://www.trendhunter.com/trends/abstinence-spirits-1.md) - [Ready-to-Pour Artisan Cocktails](https://www.trendhunter.com/trends/primo-aperitivo.md) - [Cheeky Alcoholic Ranges](https://www.trendhunter.com/trends/browne-family-vineyards.md) - [Ultra-Rare Winter Barrels](https://www.trendhunter.com/trends/two-souls-spirits-1.md) - [Sustainable High-End Spirit Ranges](https://www.trendhunter.com/trends/the-macallan-harmony.md) - [Artisan Whiskey Collections](https://www.trendhunter.com/trends/spirited-xchange.md) - [Small-Batch Grain-to-Glass Spirits](https://www.trendhunter.com/trends/lancaster-spirits-company.md)