# Medical Fantasy Fashion Freyagushi is 'Alice in Wonderland' Meets Torture Garden By Cowbag | Published 2009-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freyagushi References: [freyagushi](http://www.freyagushi.com/english/medicalshop/limitedmedicalclothing/limitedmedicalclothing.htm) If [Alice in Wonderland](https://www.trendhunter.com/trends/alices-adventures-collection) went to Torture Garden, then she would most certainly be wearing Freyagushi couture. It is just a crazy mix of [baby fashion, ruffles](https://www.trendhunter.com/trends/wild-rose-sparrow), blood, latex, and more or less any other kitsch influences you can think of. The effect is very doll-like with lots and lots of ruffles and rabbit ears. I adore Freyagushi clothes, but clearly you have to be very brave to venture out in them. Personalized one-off designs and limited editions are also offered, just in case you fear bumping into someone wearing the same outfit. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 84% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fantasy Fashion:** Disruptive innovation opportunity: Develop customizable and personalized fantasy fashion designs that cater to individual tastes and preferences. - **Alternative Couture:** Disruptive innovation opportunity: Create a line of alternative couture clothing that combines unconventional materials and themes to cater to a niche market. - **Retro Kitsch Influence:** Disruptive innovation opportunity: Explore the incorporation of retro kitsch influences in fashion to create unique and eye-catching designs that appeal to trendy and edgy consumers. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Incorporate unconventional materials and themes in fashion design to create alternative couture clothing catered to the niche market of individuals seeking bold and unique fashion statements. - **Personalization Services:** Disruptive innovation opportunity: Offer personalized and customized fashion designs, including fantasy fashion options, to meet the growing demand for individuality and self-expression in clothing. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Integrate fantasy fashion and alternative couture into event planning and entertainment services to create immersive and visually captivating experiences for attendees. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md)