# Curvaceous Dual-Use Razors Freya Creates Lightweight, Rechargeable Razor-Vibrators By Laura McQuarrie | Published 2022-03-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/freya References: [prnewswire](https://www.prnewswire.com/news-releases/making-self-love-a-daily-adventure-with-an-all-in-one-premium-safety-razor--vibrator-freya-puts-choice-in-every-womans-hand-and-redefines-two-industries-at-the-same-time-301505147.html) & [hifreya](https://www.hifreya.com/) Female-led start-up [Freya](https://www.trendhunter.com/trends/zeroqs) is disrupting two industries simultaneously with its all-in-one premium safety razor and vibrator, a new body product that's designed to surprise and delight. The subscription-based premium safety razor system and vibrator is available in three colors ([Peachy](https://www.trendhunter.com/trends/peachy-pods-case), [Breeze](https://www.trendhunter.com/trends/hybrid-pedestal-fan) and Royal) and getting started begins with a kit. With a twist and a click, the powerful razor turns into a solution for "shaving off a little stress." This two-in-one razor-vibrator product is the result of nearly two years of product development and focus groups with women and this product is set on supporting body positivity and normalizing self-pleasure. The rechargeable, water-resistant system by Freya boasts six vibration modes and a "curvonomically-designed" form. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 87% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Dual-use Products Trend:** Female-led start-up Freya's all-in-one razor-vibrator product is an example of a trend of dual-use products that can disrupt multiple industries. - **Body Positivity and Self-pleasure Trend:** Freya's razor-vibrator product is a part of a trend of products focused on normalizing self-pleasure and supporting body positivity. - **Subscription-based Products Trend:** Freya's subscription-based premium safety razor system is an example of a trend towards subscription-based products that can generate recurring revenue for companies. ### Who This Affects Most - **Beauty Industry:** Freya's all-in-one razor-vibrator product offers disruption opportunities for the beauty industry with its dual-use and innovative design. - **Sex Toy Industry:** Freya's razor-vibrator product also disrupts the sex toy industry with its addition of a shaving component and unique design. - **Subscription-based Industry:** Freya's subscription-based premium safety razor system creates opportunities for disruption in the subscription-based industry that can further recurring revenue growth. ## Related on Trend Hunter - [Influencer-Backed Shaving Products](https://www.trendhunter.com/trends/sienna-swim.md) - [Dual-Mode Pleasure Devices](https://www.trendhunter.com/trends/womanizer-enhance.md) - [Functional Razor Kits](https://www.trendhunter.com/trends/razor-kit-from-athena-club.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Two-in-One Shaving Razors](https://www.trendhunter.com/trends/multiglider.md) - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Next-Level Head Shaving](https://www.trendhunter.com/trends/best-electric-head-shaver.md) - [2-In-1 Trimmer Systems](https://www.trendhunter.com/trends/fur-trim-system.md)