# Green Produce-Preserving Containers Rubbermaid's 'FreshWorks® Produce Saver' Keeps Produce Fresh By Kanesa D | Published 2023-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/freshworks-produce-saver References: [rubbermaid](https://www.rubbermaid.com/food-storage/everyday-use-containers/freshworks/freshworks-produce-saver-medium-produce-storage-container---square/SAP_2114814.html)  The [Rubbermaid](https://www.trendhunter.com/trends/rubbermaid-duralite-bakeware) 'FreshWorks® Produce Saver' is a new storage system that helps keep produce fresher for longer. The product's FreshVent™ technology filter creates the ideal climate for fresh produce by naturally regulating the flow of oxygen and carbon dioxide. Consumers can use the container to store [fresh fruits](https://www.trendhunter.com/trends/cadre-bio-fresher) like strawberries and blueberries, or vegetables like mini carrots and celery. Unlike other storage systems on the market, the new 'FreshWorks® Produce Saver' does not require filters to operate. It has a raised base unit that helps elevates vegetables out of the way of moisture and encourages optimum ventilation to prevent spoilage. The container comes in a bright green colorway and is BPA-free and dishwasher-safe, making cleaning an easy task. Image Credit: Rubbermaid ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 42% | Activity: 8% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Produce Preservation Containers:** Innovative containers with oxygen and carbon dioxide filters help keep produce fresher for longer. - **Elevated Base Storage Systems:** Containers with raised bases that keep vegetables elevated, away from moisture and encourages optimum ventilation to prevent spoilage. - **Bpa-free Storage Solutions:** New BPA-free storage containers help consumers preserve produce safely without exposure to harmful chemicals. ### Who This Affects Most - **Food Storage Industry:** This trend presents an opportunity for the food storage industry to create new products that extend the life of fresh produce in a healthy and environmentally friendly way. - **Consumer Packaged Goods Industry:** The industry can leverage the new trends to develop and sell innovative packaging solutions that cater to the growing environmentally conscious consumer market. - **Home and Kitchen Appliance Industry:** The trend presents an opportunity for the home and kitchen appliance industry to create new appliances that provide a more effective and efficient means of preserving produce and other food items. ## Related on Trend Hunter - [Water-Filled Herb Containers](https://www.trendhunter.com/trends/cole-mason.md) - [Food Preservation Fridges](https://www.trendhunter.com/trends/beko.md) - [Reusable Produce Seals](https://www.trendhunter.com/trends/food-huggers-1.md) - [Reusable Malleable Food Containers](https://www.trendhunter.com/trends/reusable-seal-tray.md) - [Traditional Food Preservation Containers](https://www.trendhunter.com/trends/twist-food-storage-container.md) - [Freshness-Boosting Packaging Stickers](https://www.trendhunter.com/trends/vidre.md) - [Food Freshness-Increasing Appliances](https://www.trendhunter.com/trends/food-preserver.md) - [Elegant Airtight Herb Containers](https://www.trendhunter.com/trends/herb-storage-container.md) - [Ultraviolet Food Storage Gadgets](https://www.trendhunter.com/trends/ultraviolet-food-storage.md)