# Leisure Activity Grocery Stores The FreshTake Concept Grocery Store Blends Experiences By Michael Hemsworth | Published 2023-09-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/freshtake-concept-grocery-store References: [progressivegrocer](https://progressivegrocer.com/new-store-concept-georgia-redefine-future-grocery) & [mitchellgrocery](http://www.mitchellgrocery.com/)  The FreshTake concept grocery store is slated to arrive in the summer of 2023 in Augusta, Georgia at a former Whole Foods Market location to provide shoppers with a [blend of experiences](https://www.trendhunter.com/trends/nuremberg-airport). The 42,000-square-foot retail space will incorporate fresh foods, bulk items, bakery, general merchandise and health & beauty with the meat staffed by in-store butchers. Shoppers can also have their meat cooked or seafood steamed onsite, while access to a range of readymade foods with ample seating and free WiFi encourage consumers to spend more time in the environment. [Mitchell Grocery Corporation](https://www.trendhunter.com/trends/exclusive-jeweler) CEO Jackson Mitchell spoke on the FreshTake concept grocery store saying, "This store represents the culmination of my career and a deep love for the grocery business. Our goal is to create a space that not only offers top-quality groceries but also becomes a [hub for the community](https://www.trendhunter.com/trends/fresh-thyme-markets), where people can come together to enjoy great food, entertainment, and convenience." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 68% | Activity: 82% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Blended Experience Groceries:** The FreshTake concept grocery store offers a seamless blend of fresh foods, bakery, general merchandise, and readymade foods to create a unique shopping experience. - **In-store Butcher Services:** The FreshTake concept grocery store disrupts the traditional grocery model by providing in-store butchers who can cook meat and steam seafood onsite, enhancing convenience for shoppers. - **Community Hub Stores:** The FreshTake concept grocery store aims to become a hub for the community, offering not only quality groceries but also entertainment, convenience, and ample seating for consumers to gather. ### Industries Being Reshaped - **Grocery Retail:** The FreshTake concept grocery store revolutionizes the grocery retail industry with its unique approach to blending experiences and providing additional services like in-store butchers and onsite cooking and steaming services. - **Food and Beverage:** The FreshTake concept grocery store offers various food and beverage options, including fresh foods, readymade foods, and bakery items, catering to the evolving preferences of consumers looking for convenience and a diverse selection of products. - **Community Spaces:** The FreshTake concept grocery store disrupts the concept of traditional grocery stores by creating a community-oriented space that encourages people to come together, enjoy great food, and make the store a central meeting point. ## Related on Trend Hunter - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Micro-Batching Coffee Concepts](https://www.trendhunter.com/trends/in-store-coffee-concept.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Hybrid Autonomous Grocery Stores](https://www.trendhunter.com/trends/nourish-bloom-market.md) - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md)