# Carefully Sourced Pet Foods Freshpet Creates High Quality Food with Premium Ingredients By Amy Duong | Published 2018-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freshpet References: [freshpet](https://freshpet.com/) Freshpet is dedicated to creating high-quality food for pets but whilst the business grew, its focus spread to a space that created positivity for not only pets but for pet owners and the planet as well. The Petfresh ethos is to revolutionize the way that pets eat at home by creating a selection of [fresh and natural food options](https://www.trendhunter.com/trends/get-real-dog-food). The nutritious factors lie in its ingredients, with incorporations of [100% natural farm-raised meats](https://www.trendhunter.com/trends/ethos-pet-brands) in every meal including poultry, fish, and beef. There are also garden vegetables packed with fiber and fruits that are rich in antioxidants. Notably, Freshpet works in collaboration with dozens of national and local [pet adoption organizations](https://www.trendhunter.com/trends/friends-family-pet-food) to find a home for animals without one. The label regularly gives back to the network with financial gifts, food, and donations. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Pet Foods:** Creating high-quality, 100% natural pet food options with premium ingredients revolutionizes the pet food industry and creates opportunities for companies to collaborate with pet adoption organizations. - **Sustainable Pet Foods:** Revolutionizing the way pets eat at home through carefully sourcing natural ingredients creates opportunities for companies to promote sustainability and eco-friendliness within the pet food industry. - **Collaboration with Pet Adoption Organizations:** Working in collaboration with national and local pet adoption organizations to find homes for animals without one creates socially responsible opportunities for companies in the pet food industry. ### Industries Being Reshaped - **Pet Food Industry:** By creating 100% natural, sustainable, and socially responsible pet foods, companies can disrupt the traditional pet food industry and appeal to pet owners seeking healthier options for their pets. - **Sustainable Agriculture Industry:** Opportunities exist for the sustainable agriculture industry to work with pet food companies to promote sustainable and eco-friendly farming practices and sourcing of natural ingredients. - **Pet Adoption Industry:** Collaborating with pet adoption organizations creates opportunities for companies to address important social issues and contribute to the well-being of animals in need, while also promoting their brand and products. ## Related on Trend Hunter - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Locally Farmed Pet Foods](https://www.trendhunter.com/trends/pawstone.md) - [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md) - [Sashimi-Quality Salmon Treats](https://www.trendhunter.com/trends/finfare-pet-foods.md) - [Fresh Pet Foods](https://www.trendhunter.com/trends/love-made-fresh.md) - [Cage-Free Chicken Dog Foods](https://www.trendhunter.com/trends/freeze-dried-chicken-dog-food.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md) - [High-Quality Frozen Pet Foods](https://www.trendhunter.com/trends/frozen-pet-food.md)