# Accessible Eco Produce Distribution Hilton Hotels Recently Signed an Agreement with FreshOnTable By Grace Mahas | Published 2021-05-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/freshontable References: [rli.uk](https://www.rli.uk.com/hilton-inks-new-produce-deal/?utm_source=rss&utm_medium=rss&utm_campaign=hilton-inks-new-produce-deal) [Hilton Hotels](https://www.trendhunter.com/trends/hilton-supply-management), the hotel giant, recently signed a new agreement with FreshOnTable, "a UAE-based start-up which promotes local farms and sustainability." The brand works with over 50 UAE farms to source fruits, vegetables, dairy products, poultry, and seafood. The organization is committed to [reducing its environmental footprint](https://www.trendhunter.com/trends/hotel-shilla) by providing locally sourced items, keeping the source of production and consumption close together. Emma Banks, Vice President, F&B Strategy and Development Hilton [EMEA](https://www.trendhunter.com/trends/skinon-fries) said: “Here at Hilton, by 2030, we are committed to doubling our investment in social impact and cutting our environmental footprint in half through responsible hospitality, and F&B have a huge role to play in reaching this goal. I am very proud to be driving sustainable solutions, such as working with partners like FreshOnTable who are leading the way in the UAE in sourcing local and recycling food to help reduce our carbon footprint.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 32% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Local Produce Sourcing:** More hotel brands are expected to adopt locally sourced produce to reduce their environmental footprint and promote sustainability. - **Sustainable Hospitality:** The trend towards sustainable and responsible hospitality is expected to grow, leading to increased investment in social impact and reduced environmental footprint by hotel brands. - **Recycling Food Waste:** Innovative start-ups like FreshOnTable are leading the way in the UAE in recycling food waste, providing disruptive innovation opportunities to reduce the environmental impact of food production and consumption. ### Where This Applies - **Hospitality:** The hospitality industry is expected to adopt more sustainability practices, such as locally sourced produce and responsible hospitality, to promote sustainability and reduce environmental footprint. - **Farming:** As the demand for locally sourced produce grows, the farming industry has an opportunity to expand and promote sustainable farming practices. - **Food Waste Management:** Opportunities exist for innovative start-ups in the food waste management industry to reduce the environmental impact of food production and consumption through recycling and other initiatives. ## Related on Trend Hunter - [Connective Supplier Initiatives](https://www.trendhunter.com/trends/hilton-supply-management.md) - [Seed Oil-Free Hotel Kitchens](https://www.trendhunter.com/trends/zero-acre-farms.md) - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [Sustainable Hotel Cocktails](https://www.trendhunter.com/trends/fairmont-hotels-resorts.md) - [Sustainable Hotel-Supporting Airlines](https://www.trendhunter.com/trends/certified-sustainable-hotels.md) - [Seed-Oil-Free Hotel Menus](https://www.trendhunter.com/trends/healthcentric-experience.md) - [Full-Format Hotel Amenities](https://www.trendhunter.com/trends/unilever.md) - [GHG-Reducing Hotels](https://www.trendhunter.com/trends/choice-hotels.md) - [Sustainable Hotel Teas](https://www.trendhunter.com/trends/ennismore.md)