# Blog-Inspired Shoes Adidas Teams With Blog for the Freshness Equation Kicks By Robyn Currie | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freshness-equation References: [freshnessmag](http://www.freshnessmag.com/2010/01/25/freshness-x-adidas-equation-first-look/) & [adidas](http://www.adidas.com) Freshnessmag.com is one of my favorite sites, and I am super stoked to tell y’all they teamed with adidas to produce a truly dope shoe, the [adidas Freshness Equation kick](https://www.trendhunter.com/trends/kith-and-adidas-1). This bad boy is completely convertible, and you can wear it as either a [high top or a low top](https://www.trendhunter.com/trends/adidas-unveils-climacool), and the pattern is inspired by [dazzle camouflage](https://www.trendhunter.com/trends/brain-dead-x-adidas-forest-hills). The details are still sparse, but these babies are going to be must haves, so get ready for your own Freshness Equation shoes. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Convertible Footwear:** Opportunity for footwear companies to create convertible shoes that can be worn as both high top and low top styles. - **Inspired Patterns:** Opportunity for fashion brands to collaborate with artists or influencers to create shoes with unique and visually appealing patterns. - **Limited Edition Collaborations:** Opportunity for brands to partner with popular blogs or online publications to launch exclusive shoe designs, creating hype and demand among consumers. ### Industries Being Reshaped - **Footwear:** Opportunity for footwear companies to innovate and offer more versatile shoe options to meet the changing demands of consumers. - **Fashion:** Opportunity for fashion brands to incorporate artistic elements into their footwear designs to differentiate themselves in the market. - **Marketing and Advertising:** Opportunity for brands to leverage the influence of popular blogs and online publications to create buzz and drive sales for exclusive collaborations. ## Related on Trend Hunter - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Collaboration Automotive Footwear](https://www.trendhunter.com/trends/adidas-x-crazyfast-bugatti.md) - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md)