# Active Lifestyle Meal Deliveries FreshlyFit's Clean-Label Meals Support Sustainable Healthy Eating By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freshlyfit References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17498-nestle-unveils-freshlyfit-meals) Fresh-prepared meal delivery service Freshly is introducing FreshlyFit meals, which are specifically formulated with lower-carb, protein-powered nutritional profiles. These clean-label meals are made with whole-food ingredients and can be heated and served in a matter of minutes. Inspired by aspects of keto, paleo and plant-based eating, the meals are designed to help fuel workouts, maintain muscle and manage weight. Created with active lifestyles in mind, the FreshlyFit meals are available in a wide variety of entrees like Paleo Pork Chop with Rainbow Roasted Veggies & Mushroom Sauce or Sunny Fields Roasted Turkey with Honey-Balsamic Carrots & Almond Gratin. One of the biggest problems for those who aspire to be healthy is the temptation that comes when there are not nourishing choices immediately available. These single-serve entrees help to keep fridges stocked with inspiring, vibrant options. Image Credit: Nestle ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 65% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Clean-label Meal Delivery:** Exploring the trend of meal delivery services that offer clean-label meals made with whole-food ingredients. - **Protein-powered Nutrition:** Embracing the trend of meals formulated with lower-carb, protein-powered profiles to support active lifestyles. - **Convenient Meal Solutions:** Addressing the trend of convenient meal options that can be heated and served in minutes, catering to busy individuals with active lifestyles. ### Who This Affects Most - **Meal Delivery Services:** Innovative opportunities for meal delivery services to cater to health-conscious customers by offering clean-label meals that support sustainable healthy eating. - **Fitness and Wellness:** Disruptive innovation opportunities for the fitness and wellness industry to partner with meal delivery services in providing customized meal options to fuel workouts and support a healthy lifestyle. - **Healthy Food Retail:** Opportunities for healthy food retailers to expand their offerings by incorporating clean-label meal options that cater to individuals with active, on-the-go lifestyles. ## Related on Trend Hunter - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Uniquely Tailored Meal Kits](https://www.trendhunter.com/trends/personalized-meal-kits.md) - [Keto-Friendly Prepared Meals](https://www.trendhunter.com/trends/blue-apron-ketofriendly-prepared-ready-meals.md) - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Protein-Forward Ready-Made Meals](https://www.trendhunter.com/trends/factor-glp1-support.md) - [Ready-Made Fitness Meals](https://www.trendhunter.com/trends/cross-fit-home-chef.md) - [Athletic Nutrition Frozen Meals](https://www.trendhunter.com/trends/the-gym-kitchen-frozen-meals.md)