# Eggcellent Underwear Packaging The Freshly Laid Fashion Briefs Show Off Plucky Branding By Laura McQuarrie | Published 2014-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freshly-laid References: [creativecriminals](http://creativecriminals.com/basics-029/freshly-laid) & [designtaxi](http://designtaxi.com/news/364385/Cheeky-Packaging-For-Men-s-Briefs-That-Compares-Male-Privates-To-Eggs/) Basics 029’s Freshly Laid underwear packaging is bold, humorous, witty and definitely serves as an eye-catching design. Freshly Laid is the brand of briefs that comes from menswear brand Basics 029 and to launch the underwear line, Bangalore-based agency Happy was put to the test of creating winning branding for it. The results are quirky and a little cheeky. On the fronts of the packaging are phrases like "freshly laid" and "not for chickens" that are prominently displayed. The whole egg-inspired theme is a brilliant one, since it subtly likens the fragility of eggs to certain parts of the male anatomy. The packaging is like a fresh take on a minimal, modern farm materials and has a large cut-out where the patterns or colors of the fashion briefs can be displayed, as well as other important information like the cut of the underwear and size. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Quirky Packaging Design:** Opportunity for brands to create bold, humorous, and eye-catching packaging that stands out from traditional designs. - **Branding with Humor:** Brands can leverage humor in their branding to create a memorable and playful customer experience. - **Innovative Product Display:** Exploration of unique ways to display product information, such as using cut-outs to showcase patterns and colors. ### Who This Affects Most - **Fashion:** Fashion brands can adopt quirky packaging to enhance their brand image and create a memorable unboxing experience. - **Marketing and Advertising:** Marketers can incorporate humor into their branding strategies to engage consumers and differentiate their campaigns. - **Packaging and Printing:** Packaging companies can offer innovative packaging solutions that combine functionality with unique design elements. ## Related on Trend Hunter - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Durable Egg Packaging Designs](https://www.trendhunter.com/trends/egg-packaging1.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [Cost-Conscious Egg Cartons](https://www.trendhunter.com/trends/cartons-of-eggs.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md)