# Freshly Baked Sneakers Collette & Nike Serve Up The Air Macaroons Royalty By Ryan Hinkson | Published 2010-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/freshly-baked-sneakers References: [hypebeast](http://hypebeast.com/2010/03/colette-nike-sportswear-air-royalty-macaroons-cooklette-event-recap/) & [upcoming.current](http://upcoming.current.com/items/1164014_colette-x-nike-sportswear-air-royalty-macaroons-cooklette-event-recap.htm) I'm a bit of a sneaker head and I guess I'm also kind of a foodie, so instantly I was drooling when I saw what [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) and French boutique [Collette](https://www.trendhunter.com/trends/combined-virtual-care-solution) got together to do. The Nike Air Royalty Macaroons were on display at the 'cooklette' event. The event let attendees dress up and decorate their freshly baked sneaker with icing and actual macaroons in a wide range of colors and flavors. This was definitely an original and innovative way to launch a new pair of shoes. Great way to celebrate a sweet pair of kicks. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 84% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable Sneakers:** Opportunity for brands to offer personalized sneaker experiences through customization and collaboration with other industries. - **Experiential Marketing:** Opportunity to create unique and immersive brand experiences that combine elements of fashion, food, and interactive events. - **Crossover Collaborations:** Opportunity for brands to partner with unexpected industries to create limited edition products and generate buzz. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity lies in offering customization options and unique experiential marketing campaigns to engage customers. - **Fashion Retail:** Opportunity to explore crossover collaborations with food and lifestyle brands to create exclusive products and events. - **Food and Beverage:** Disruptive innovation opportunity in partnering with fashion brands to create limited edition food products and experiential marketing events. ## Related on Trend Hunter - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Food-Themed Sneakers](https://www.trendhunter.com/trends/chipotle-x-nike-air-force-1.md) - [Tablet-Made Exclusive Sneakers](https://www.trendhunter.com/trends/made-on-ipad.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md)