# Cleanly Designed Graphic Menswear Freshjive's Collection is Paired with a Photography Exhibition By Amy Duong | Published 2018-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freshjive References: [highsnobiety](https://www.highsnobiety.com/p/freshjive-fall-2018) & [freshjive](https://www.freshjive.com/) Fashion label Freshjive launched its latest collection designed for the [Fall 2018 season](https://www.trendhunter.com/trends/undercover-5) full of [menswear goods](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) that boast clean designs. The official editorial for the collection was shot by the talented photographer Harry Eelman as Geron McKinley models the pieces. The [capsule](https://www.trendhunter.com/trends/clot-x-neighborhood) is comprised of graphic tees, button-up shirts, hoodies, quarter-zip jackets and long outerwear options as well. Along with the new drop, the fashion label will be hosting a celebratory release party set in Los Angeles -- it will also feature an installation that showcases photography from the 90s. Some standout items in the collection include the Gol shirt constructed from velour and the central coat with a cross graphic on its back. Image Credit: Harry Eelman ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Clean Design:** Disruptive innovation opportunity: Explore sustainable materials and production methods to create clean and eco-friendly menswear designs. - **Graphic Menswear:** Disruptive innovation opportunity: Integrate augmented reality technology to bring graphics to life on menswear, creating interactive and dynamic designs. - **Photography Exhibitions:** Disruptive innovation opportunity: Combine virtual reality and immersive technologies to create virtual photography exhibitions, allowing viewers to experience the art from anywhere in the world. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Use 3D printing technology to customize and tailor menswear items, offering personalized and unique fashion experiences. - **Photography:** Disruptive innovation opportunity: Develop AI-powered photography assistants that can enhance creativity and efficiency in the photography industry. - **Event Planning:** Disruptive innovation opportunity: Utilize blockchain technology to streamline event ticketing and improve security and transparency in the event planning industry. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Minimal Fall-Ready Luxe Streetwear](https://www.trendhunter.com/trends/fear-of-god-3.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md)