# Minimalist Retro Menswear The Freshjive SS 2012 Collection Features Simple Styles By Sophia Pelka | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freshjive-ss-2012 References: [english.mashkulture.net](http://english.mashkulture.net/2012/03/13/freshjive-2012-spring-basics/) & [freshjive](http://freshjive.com/about) The Freshjive SS 2012 'Basics' collection is inspired by the [simplicity of 70s casual style](https://www.trendhunter.com/trends/robert-barakett-spring). The line of tees and tanks is immediately nostalgic of [vintage street style](https://www.trendhunter.com/trends/unique-clothing-warehouse), reminding one of the Z boys. The line incorporates the finest quality cottons in both heavy-weight and knit styles. The color palette favors vintage-inspired worn looks, including the muted mustard and clementine duo. The Freshjive SS 2012 'Basics' collection holds the signature sleekness of the brand in a modest fashion. Freshjive has been an innovator in streetwear for over 20 years. In a statement against branded culture, politics and fashion the brand dropped its logo from all products and marketing campaigns. Freshjive moves past the facade of streetwear and maintains a serious authenticity. Founded by Rick Klotz in 1989, Freshjive truly represents the California lifestyle. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Retro Menswear:** Opportunities exist to create new lines of clothing that offer simple, vintage styles that are comfortable and of high-quality. - **Vintage-inspired Color Palettes:** Businesses can create products with muted, worn colors that are inspired by vintage materials and styles. - **Authentic Streetwear:** There may be opportunities to create streetwear lines that prioritize authenticity over branding. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to create new lines of clothing that take inspiration from vintage street style. - **Textile and Fabric Manufacturing:** Manufacturers can produce heavy-weight and knit styles using high-quality cotton materials that are reminiscent of 70s casual style. - **Marketing and Advertising:** Businesses can learn from Freshjive's stance against branded culture and incorporate serious authenticity in their marketing campaigns. ## Related on Trend Hunter - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md)