# Recyclable Chilled Grocery Bags The 'Fresh!Bag' Recyclable Cool Bag is Ready to be Branded By Michael Hemsworth | Published 2022-12-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag References: [foodbev](https://www.foodbev.com/news/freshpacking-and-mondi-launch-recyclable-cool-bag/) & [mondigroup](https://www.mondigroup.com/en/home/)  The 'Fresh' recyclable cool bag has been created in collaboration between Fresh!Packing and Mondi as a packaging solution for keeping frozen or chilled items a way to stay cold on their way home. The bag is crafted with durable [Kraft](https://www.trendhunter.com/trends/plastipak-and-kraft-heinz) paper from Mondi that sandwiches a cooling element within made with pulp to ensure optimal insulation. The bag has a high level of stretchability thanks to the aforementioned paper, sewing and overall structure to make it impressively durable against large items and heavy weights. International Sales Manager of Specialty Kraft Paper at [Mondi Alexander Baars](https://www.trendhunter.com/trends/traywrap) commented on the 'Fresh!Bag' recyclable cool bag saying, "Fresh!Bag provides a genuinely exciting opportunity for retailers; it responds to the consumer demand for more sustainable packaging while delivering convenience and durability for frozen and chilled goods." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 90% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Recyclable Cool Bags:** Collaboration between Fresh!Packing and Mondi presents an opportunity of reusable cool bags which have been made with durable Kraft paper and pulp for optimal insulation - **Sustainable Packaging:** The 'Fresh!Bag' Responds to customers’ demand for more sustainable packaging, hence presenting an opportunity for similar innovations - **Convenient Packaging:** There is a need to design durable packaging solutions that are convenient to customers, an opportunity provided for by the Fresh!Bag cool bag ### Who This Affects Most - **Grocery and Supermarket Retail:** Fresh!Bag Packaging solution provides an opportunity for sustainable and durable packaging in the grocery and supermarket industry - **Logistics and Supply Chain:** There is a need for packaging solutions that can ensure goods remain fresh during transit, which presents an opportunity in the logistics and supply chain industry - **Consumer Goods Manufacturing:** Consumer goods manufacturers can leverage the 'Fresh!Bag' collaboratively designed by Fresh!Packing and Mondi to ensure their products stay fresh during transit as more customers demand sustainability ## Related on Trend Hunter - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md) - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Eco Insulated Boxes](https://www.trendhunter.com/trends/cruz-cool.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Freezable Chill Boards](https://www.trendhunter.com/trends/chill-board.md) - [Compact On-The-Go Freezable Bags](https://www.trendhunter.com/trends/freezable-market-tote.md) - [Soft Sustainable Coolers](https://www.trendhunter.com/trends/out-of-the-woods-1.md) - [Temperature-Regulating Thermal Liners](https://www.trendhunter.com/trends/recycold-climaliner.md)