# Nostalgic Protein Cookie Snacks You Fresh Naturals' 'Fresharoos' Revisit a Popular 90s Treat By Laura McQuarrie | Published 2018-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresharoos References: [candyindustry](https://www.candyindustry.com/articles/88427-fresharoo-cookies-nut-butter-frosting) & [youfreshnaturals](https://youfreshnaturals.com/mega-shop/#fresh-aroos) You Fresh Naturals is now introducing its gluten-free 'Fresharoos' as a snack that combines [protein cookies and frosting](https://www.trendhunter.com/trends/grainfree-protein-cookie) in a format that may remind some Millennials of a popular cookie and frosting snack from their childhood. The "frosting" that is paired with the chocolate chip and vanilla protein cookies is actually a nut butter prepared with cashews, which is available in vanilla or chocolate flavors to match the biscuit of the same variety. The protein-packed snack has the potential to nourish consumers, as well as satisfy their desire for [on-the-go protein, nostalgia and permissible indulgences](https://www.trendhunter.com/trends/highprotein-snacks). You Fresh Naturals' product range also includes high-protein Muscle Oats and Protein Popcorn, as well as [nut butter spreads](https://www.trendhunter.com/trends/protein-nut-butter-cookies) that are specifically flavored to taste like some of the most popular breakfast cereals. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Protein Snacks:** The popularity of nostalgia in food products presents an opportunity for businesses to create protein snacks that evoke childhood memories. - **Gluten-free Treats:** The increasing demand for gluten-free food options opens up possibilities for creating innovative snacks that cater to dietary restrictions. - **Permissible Indulgences:** There is a market for guilt-free snacks that offer indulgence without compromising on nutrition, which can be tapped into by businesses. ### Industries Being Reshaped - **Health Food and Wellness:** The health food and wellness industry can incorporate nostalgic protein snacks into their product offerings to attract consumers looking for nutritious options. - **Gluten-free Food:** The gluten-free food industry can take advantage of the demand for gluten-free treats by creating innovative snacks that cater to consumers with dietary restrictions. - **Snack Food:** The snack food industry can develop permissible indulgences that provide a guilt-free snacking experience without sacrificing on taste and nutrition. ## Related on Trend Hunter - [Nostalgic Cookie Dough-Inspired Snacks](https://www.trendhunter.com/trends/chocolate-chip-cookie-dough1.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/legendary-foods-protein-pastry.md) - [Sweet-Inspired Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-1.md) - [Protein-Rich Chocolate Bites](https://www.trendhunter.com/trends/frooze-balls-caramel-choc-peanut-butter.md) - [Nostalgic Cereal Protein Bars](https://www.trendhunter.com/trends/pure-protein-pebbles.md) - [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md) - [Next-Gen Fruit Snacks](https://www.trendhunter.com/trends/froobies.md) - [Decadent Protein Treats](https://www.trendhunter.com/trends/protein-pastries.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md)