# Monthly Subscription Sunglasses The Freshades Company Delivers Handpicked Eyewear By Sarah Nazim | Published 2012-06-08 | Updated 2012-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/freshades References: [freshades](http://freshades.com) & [facebook](https://www.facebook.com/freshades) If you are one of those people who is constantly losing or breaking your sunglasses, then Freshades might be the solution you need. The worst feeling is when you splurge on an expensive pair of shades, only to forget them somewhere or accidentally sit on them. What ends up happening is that you end up buying a cheaper pair. Instead of going through all of that hassle, it's better to buy an economical pair that are just as stylish. Freshades offers a [subscription service](https://www.trendhunter.com/trends/pediatric-dentistry) for only nine dollars a month. It allows you to handpick your choice of [cutting edge eyewear](https://www.trendhunter.com/trends/back-to-daily-rhythm) that is sent straight to you. For many, [sunglasses are an essential fashion accessory](https://www.trendhunter.com/trends/specsavers-eyewear), especially for those living in warmer countries. Being able to have a variety is definitely a perk. Even if you lose or break them, you can rest assured that a new pair will be delivered soon. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Monthly-subscription Sunglasses:** Freshades' subscription service for sunglasses provides an opportunity for brands to sell affordable and trendy eyewear directly to consumers on a recurring basis. - **Direct-to-consumer Eyewear:** Freshades' direct-to-consumer model disrupts traditional eyewear retailing and opens up opportunities for other companies to bypass middlemen and sell directly to consumers. - **Customizable Fashion Accessories:** Freshades' feature that allows customers to handpick their sunglasses each month presents an opportunity for companies to offer customizable fashion accessories through a subscription service. ### Who This Affects Most - **Eyewear:** The eyewear industry can effectively compete with Freshades by offering similar subscription services and direct-to-consumer selling. - **Fashion:** Freshades offers a new and unique method of selling fashion accessories, encouraging other fashion companies to use subscription services as a means to directly reach consumers. - **E-commerce:** Freshades' online platform presents an opportunity for other e-commerce companies to disrupt traditional retail models and build a flexible and convenient shopping experience. ## Related on Trend Hunter - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Adaptive Reading Sunglasses](https://www.trendhunter.com/trends/32n-sunglasses-by-deep-optics.md) - [Farm-Fresh Avocado Subscriptions](https://www.trendhunter.com/trends/primavera-avocados.md) - [High-Performance Stylish Sunglasses](https://www.trendhunter.com/trends/heavy-tropix-sport.md)