# Poverty Non-Profit Prints The Fresh Words Market LIFT Collaboration Says 'Be Fearless' By Tiana Reid | Published 2013-01-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-words-market-lift References: [freshwordsmarket](http://www.freshwordsmarket.com/lift) & [liftcommunities.org](http://www.liftcommunities.org/) Just last week, Social Business featured Fresh Words Market's business as a whole on the profile, Chromatic Children-Supporting Prints, but today, the Fresh Words Market LIFT collaboration is a more focused business team up and [social project](https://www.trendhunter.com/trends/community-to-the-people). The print, which reads 'Be Fearless' with a few stark birds spread sporadically, gives all of its profits to LIFT in an effort to attempt to [eradicate poverty in the United States](https://www.trendhunter.com/trends/pursue-the-dream). The print is akin to much of Fresh Words' other designs, that is, poppy but uncomplicated. LIFT works in a breadth of U.S. cities including New York, Washington, DC, Chicago and Boston in order to create economic sustainability for local communities in need. **Contact Information** Fresh Words Market [website](http://www.freshwordsmarket.com/) LIFT [website](http://www.liftcommunities.org/) Fresh Words on [Facebook](https://www.facebook.com/FreshWordsMarket) Fresh Words on [Twitter](https://twitter.com/freshwordsmrkt) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Responsible Collaborations:** There is a disruptive innovation opportunity for businesses to collaborate with non-profit organizations on social projects that align with their values and target audience. - **Pop Art-style Designs for Social Causes:** Businesses can create pop art-style designs that attract younger audiences and raise funds for social causes that resonate with them. - **Initiatives to Reduce Poverty:** Businesses can create initiatives that aim to reduce poverty in their local communities by partnering with non-profit organizations with similar goals. ### Where This Applies - **Non-profit:** Non-profit organizations can collaborate with businesses on social projects that allow them to generate funds to support their initiatives. - **Art and Design:** Art and design businesses can create designs that cater to younger audiences and support social causes that resonate with them. - **Social Services:** Social service businesses can partner with non-profit organizations, such as LIFT, to create economic sustainability for local communities in need. ## Related on Trend Hunter - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Nourishing Community-Focused Initiatives](https://www.trendhunter.com/trends/fresh-thyme-markets.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Collaborative Nonprofit Group Campaigns](https://www.trendhunter.com/trends/little-labels-big-impact-campaign.md) - [Collaborative LNY Shirts](https://www.trendhunter.com/trends/potluck-club.md) - [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)