# Winter Cleaning Product Scents Unilever is Launching the Fresh Winter Breeze Fragrance By Michael Hemsworth | Published 2024-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance References: [talkingretail](https://www.talkingretail.com/products-news/household/unilever-partners-with-celebrity-influencers-to-launch-limited-edition-winter-home-care-range-24-09-2024/) & [unilever](https://www.unilever.co.uk/)  [Unilever](https://www.trendhunter.com/trends/pure-heaven-scent-collection) has announced the new Fresh [Winter Breeze](https://www.trendhunter.com/trends/asian-inspired-condiments) fragrance for a variety of cleaning products in the UK as a series of ways for consumers to elevate their chores with a burst of seasonally themed scents. The new fragrance is being launched across the Cif, Surf, Comfort and Domestos product ranges with a total of seven solutions in all. The fragrance is reported to have a calming level of freshness that will work well for consumers looking to keep their home in tiptop shape without having to opt for fruit-forward alternatives. A spokesperson for Unilever spoke further on the Fresh Winter Breeze fragrance saying, "The Fresh Winter Breeze fragrance is a mix of natural elements that brings a calming freshness to shoppers’ homes throughout winter. These scents include a combination of warm rustic woods, a fresh ocean breeze and lavender. This new [limited-edition range](https://www.trendhunter.com/trends/unstopables) targets shoppers who want to treat their homes. Fragrance plays a pivotal role in both home and clothing care routines, especially during festive occasions.” ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 90% | Activity: 92% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Fragrance Integration:** Cleaning products integrating seasonal fragrances like Fresh Winter Breeze to enhance consumer experiences. - **Calming Household Aromas:** The introduction of calming scents such as warm rustic woods and fresh ocean breeze into cleaning products. - **Limited-edition Scented Products:** Launch of limited-edition scented cleaning products tailored for festive and seasonal appeal. ### Where This Applies - **Home Cleaning Products:** Innovative scented solutions, like Fresh Winter Breeze, enhance user experience in home cleaning products. - **Aromatherapy:** Integration of calming and natural scents in everyday products aligns with the growing aromatherapy industry. - **Consumer Packaged Goods:** Creating seasonal and limited-edition products caters to consumer demand for new and differentiated experiences in consumer packaged goods. ## Related on Trend Hunter - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Wintry Laundry Detergents](https://www.trendhunter.com/trends/old-saint-wick-everything-wash.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Aromatic Sensitive Laundry Scents](https://www.trendhunter.com/trends/pure-heaven-scent-collection.md) - [Winter-Inspired Cleaning Supplies](https://www.trendhunter.com/trends/winter-limited-edition-collection.md) - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md) - [Botanical-Inspired Laundry Products](https://www.trendhunter.com/trends/comfort-laundry-products.md) - [Gingerbread-Scented Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-holiday-collection.md)