# Plant-Based Chinese Milks Fresh Vitasoy Plant+ Comes in Oat and Almond Varieties By Michael Hemsworth | Published 2022-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-vitasoy-plant References: [foodbev](https://www.foodbev.com/news/vitasoy-releases-new-plant-milk-range/) & [vitasoy-na](https://vitasoy-na.com)  The Fresh Vitasoy Plant+ Milks are being launched by the China-based beverage brand as a series of products for consumers to incorporate into their daily diet. Crafted in Hong Kong, the milks come in [almond and oat milk varieties](https://www.trendhunter.com/trends/kall-oat-milk), which are both free from cholesterol, [low in sugar](https://www.trendhunter.com/trends/zero-sugar-oat-drink) and high in calcium. The products are also fortified with vitamin D and have no added preservatives, while also featuring a smooth, milky texture perfect for a range of uses. Dietitian and [Group](https://www.trendhunter.com/trends/veloce-esports) Nutrition Manager Tinny Chan spoke on the Fresh Vitasoy Plant+ Milks saying, "Adding fresh plant milk to our daily diet is a delicious way to enjoy plant-based goodness. For instance, Fresh Vitasoy Plant+ Milk is perfect for breakfast cereals or smoothies by adding a milky taste and creamy texture to the recipe, while providing a great amount of important nutrients such as calcium and vitamin D.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 29% | Activity: 68% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Milks:** Companies can explore creating new varieties of plant-based milks to meet the growing demand for dairy-free options in the market. - **Fortified Foods:** As consumers become more health-conscious, companies can explore creating more fortified food products to appeal to these customers. - **Low-sugar Beverages:** Companies can capitalize on the trend of reducing sugar intake by creating more low-sugar beverage options for consumers. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can expand their product lines by introducing more plant-based milk alternatives to cater to the growing demand for dairy-free options. - **Food Industry:** Food companies can explore creating more fortified food products, such as plant-based milks with added vitamins and minerals, to appeal to health-conscious consumers. - **Health and Wellness Industry:** Companies in the health and wellness industry can create marketing strategies around the trend of low-sugar beverages to promote healthier options for consumers. ## Related on Trend Hunter - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Calcium-Enhanced Soy Milks](https://www.trendhunter.com/trends/rude-health-chilled-soya.md) - [Fortified Calcium-Packed Oat Milks](https://www.trendhunter.com/trends/plenish-enriched-oat-mlk.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Next-Gen Soy Milks](https://www.trendhunter.com/trends/organic-soy-milk.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md)