# Cold-Pressed Cocktail Mixers Fresh Victor Announces the Release of Two New Cold-Pressed Mixers By Kanesa D | Published 2022-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-victor References: [bevnet](https://www.bevnet.com/news/2022/fresh-victor-adds-grapefruit-sea-salt-and-strawberry-lemon-premium-cocktail-mixers) & [shop.freshvictor](https://shop.freshvictor.com/)  [Fresh Victor](https://www.trendhunter.com/trends/coldpressed-juice-mixers) is debuting two new flavors ‘Grapefruit & Sea Salt’ and ‘Strawberry & Lemon’ of its cold-pressed mixers. The 64-ounce mixers will be primarily sold to the food industry and distributed in restaurants and bars. The new flavors were awarded a Double Gold Medal at the 2022 San Francisco World Spirits Competition, while the ‘Grape Fruit & Sea Salt’ also took home an award for “Best in Class, Mixer.” The mixers arrive just in time for the summer bar and patio season, making a swift entry into a market where popular drinks like Palomas, [margaritas, daiquiris](https://www.trendhunter.com/trends/cucumber-margarita-mix), etc. see a significant rise with the warmer weather. The convenience of mixers allows these establishments to produce better-tasting cocktails and mocktails faster. Image Credit: Fresh Victor ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 42% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cold-pressed Mixers:** The growing popularity of cold-pressed mixers in the food industry presents an opportunity for brands to innovate through unique flavor combinations and increased accessibility. - **Award-winning Mixers:** Brands can leverage award-winning recognition, like Fresh Victor's Double Gold Medal at the San Francisco World Spirits Competition, to differentiate their products and appeal to consumers seeking premium cocktail experiences. - **Summer Cocktail Season:** With the upcoming summer season, businesses should prepare for a surge in demand for classic cocktails such as Palomas and margaritas by offering convenient, high-quality mixer options. ### Industries Being Reshaped - **Beverage:** Beverage companies can capitalize on the trend of cold-pressed mixers by developing unique flavors and marketing them as high-quality ingredients for use in cocktails and mocktails. - **Hospitality:** Restaurants and bars can improve their cocktail offerings by incorporating award-winning mixers like Fresh Victor's into their menus to provide customers with an elevated drinking experience. - **Food Manufacturing:** Food manufacturers can tap into the increasing demand for convenient and high-quality cocktail mixers in the food industry by producing and distributing cold-pressed mixers at scale. ## Related on Trend Hunter - [Premium Cold-Pressed Juice Mixers](https://www.trendhunter.com/trends/coldpressed-juice-mixers.md) - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/cold-pressed-cocktail-mixers.md) - [Ready-to-Prepare Cocktail Mixers](https://www.trendhunter.com/trends/homecrafted-cocktail-mixer.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Bar-Quality Cocktail Blends](https://www.trendhunter.com/trends/fever-tree.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md) - [Simplified Cocktail Mixers](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer.md) - [Fruit-Flavored Cocktail Mixers](https://www.trendhunter.com/trends/lady-bird-mixer-co.md) - [On-The-Go Cocktail Mixers](https://www.trendhunter.com/trends/spectacular-mixers.md)