# Veggie-Flavored Sugar Treats Fresh Vegetable Candy Defeats the Purpose of a Healthier Diet By Meghan Young | Published 2013-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-vegetable-candy References: [ohgizmo](http://www.ohgizmo.com/2013/07/30/healthy-sweets-vegetable-candy-in-green-beans-carrots-and-corn-flavors/) & [mcphee](http://mcphee.com/shop/vegetable-candy.html) At first the Fresh Vegetable Candy seems like an ambiguous creation. Is the candy made out of vegetables or are they simply flavored after specific veggies? As promising (and weird) as the former is, unfortunately it looks like the [sweet treats](https://www.trendhunter.com/trends/climate-candy) fall into the latter category. Made entirely out of sugar, they are given three flavors: carrots, green beans and corn. Created by Archie McPhee, the Fresh Vegetable Candy is appropriately described as "[delectable-to-vegans-and-vegetarians](https://www.trendhunter.com/trends/garden-veggie-snacks-products)" by Oh Gizmo. Unless people like the idea of [sugared carrots and green beans](https://www.trendhunter.com/trends/the-farmers-market-series), these candies are not all that they are cracked up to be. Even Archie McPhee writes, "It is especially fun to see the look on kid's faces when they taste these--a mixture of horror and delight!" ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegetable-flavored Sweets:** Opportunity for companies to explore new flavors and create innovative candy products using vegetable-inspired tastes. - **Health-focused Confections:** Potential for developing healthier candy options with reduced sugar content and natural vegetable flavors. - **Surprising Flavor Combinations:** The rise of unique flavor profiles like sugared carrots and green beans in candy could encourage experimentation with unconventional taste pairings. ### Where This Applies - **Confectionery:** The confectionery industry can seize the opportunity to cater to health-conscious consumers by offering vegetable-flavored sweets with less sugar content. - **Food Innovation:** Food innovators and developers can explore new ways of incorporating vegetables into confections and creating unique candy flavors. - **Snack Foods:** Snack food companies can tap into the trend of vegetable-flavored sweets to offer a wider variety of innovative and unconventional candy options. ## Related on Trend Hunter - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Veggie-Infused Ice Creams](https://www.trendhunter.com/trends/veggies-you-crave.md) - [Plant-Based Low-Sugar Candies](https://www.trendhunter.com/trends/wild-thingz.md) - [Veggie-Packed Children's Snack Products](https://www.trendhunter.com/trends/vegetable-snacks-for-kids.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [Baked Nutrient-Dense Snack Chips](https://www.trendhunter.com/trends/confetti-veggie-chips.md) - [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md) - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md)