# Plant-Based Body Care Collections Fresh Thyme's Products Have a 'Free From' Ingredient Policy By Mishal Omar | Published 2017-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-thyme References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/04/fresh-thyme-body-care-range.html) & [freshthyme](http://freshthyme.com/) Fresh Thyme is a USA-based body care brand that offers a natural alternative to the many body care collections typically found on the market. Fresh Thyme Farmers Market is a chain store that offers a variety of food and beauty products, and its collection of soaps are among those products. This particular range features [plant-based ingredients](https://www.trendhunter.com/trends/bath-body-works-off-the-vine) and a 'free from' artificial ingredient policy. It contains shampoo, conditioner, [body wash](https://www.trendhunter.com/trends/all-day-fresh-body-wash), body lotion, [hand soap](https://www.trendhunter.com/trends/native-liquid-hand-soap) and lip balm. The products come with ingredients and scents that include Coconut Lemongrass, Cucumber Basil, Peppermint and Honey Almond. The natural scents of the products give them a unisex appeal, allowing the Fresh Thyme brand to target people of all ages and genders. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 43% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Body Care:** Disruptive innovation opportunity: Developing plant-based body care products that are free from artificial ingredients to cater to the growing demand for natural and sustainable personal care products. - **'free From' Ingredient Policy:** Disruptive innovation opportunity: Implementing an ingredient policy that eliminates artificial ingredients and focuses on using natural and organic ingredients, tapping into the rising consumer preference for clean and transparent beauty products. - **Unisex Appeal:** Disruptive innovation opportunity: Creating body care collections with natural scents and packaging designs that appeal to people of all ages and genders, targeting a wider consumer base. ### Sectors Adopting This - **Body Care:** Disruptive innovation opportunity: Introducing innovative formulations and manufacturing processes to produce natural and plant-based body care products. - **Natural and Organic Beauty:** Disruptive innovation opportunity: Developing a range of natural and organic beauty products that adhere to a 'free from' ingredient policy, appealing to consumers seeking clean and eco-friendly options. - **Supermarkets and Grocery Stores:** Disruptive innovation opportunity: Collaborating with supermarkets and grocery stores to expand distribution channels for plant-based body care collections, capitalizing on the increasing popularity of natural and sustainable beauty products. ## Related on Trend Hunter - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Affordable Plant-Based Body Washes](https://www.trendhunter.com/trends/all-day-fresh-body-wash.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Vegetal Bodycare Collections](https://www.trendhunter.com/trends/bath-body-works-off-the-vine.md) - [Sensorial Personal Care Products](https://www.trendhunter.com/trends/osana-naturals.md) - [Sensorial Autumn-Inspired Body Care](https://www.trendhunter.com/trends/fall-market-collection.md) - [Refreshing Personal Care Collections](https://www.trendhunter.com/trends/native-2.md) - [Scentless Personal Care Capsules](https://www.trendhunter.com/trends/bio-d.md)