# Futuristic Foodie Pop-Ups Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories By Katherine Pendrill | Published 2017-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-story References: [businessinsider](http://www.businessinsider.com/jet-nyc-boutique-photos) & [chainstoreage](http://www.chainstoreage.com/article/jetcom-ventures-physical-retail) This month, the [online retailer](https://www.trendhunter.com/trends/freshdirect-retail-location) Jet.com has been brought to life in the form of a [pop-up shop](https://www.trendhunter.com/trends/new-york-city-popup-event) dubbed 'Fresh Story.' Housed inside 'Story' -- a Manhattan concept space that is reimagined by different brands every six to eight weeks -- the creative pop-up give consumers a new way to interact with the Jet.com brand. The Fresh Story pop-up was unveiled on May 10th and will run until June 18th. The food-themed space is stocked with nearly 700 Jet.com products, which range from artisanal snacks, to cookbooks and kitchen appliances. To make its products truly come to life in a way that is not possible online, Jet.com outfitted the retail space with [multisensory features](https://www.trendhunter.com/trends/cafe-gourmand), such as artificial grass flooring, scratch 'n' sniff wallpaper and produce-themed displays. The brand also created a floor-to-ceiling installation of Jet.com boxes to promote its delivery experience. With events such happy hours, kids culinary workshops and talks from celebrity chefs scheduled for the duration of the pop-up's six-week run, the retail space helps to give Jet.com customers a new way to experience the brand's products. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Multisensory Retail:** Jet.com's Fresh Story pop-up incorporates multisensory features to enhance the customer experience, presenting an opportunity for other retailers to create immersive retail environments. - **Product Experience Integration:** Jet.com's pop-up shop allows customers to interact with their products in a physical space, highlighting the potential for online retailers to bridge the gap between the digital and physical worlds. - **Branded Concept Spaces:** Jet.com's collaboration with 'Story' demonstrates the potential for brands to partner with concept spaces to create unique and engaging experiences for their customers. ### Sectors Adopting This - **E-commerce:** Online retailers like Jet.com can leverage pop-up shops to showcase their products and engage with customers in a physical setting. - **Food and Beverage:** Food-themed pop-up spaces like Fresh Story offer opportunities for food and beverage brands to create immersive brand experiences and showcase their products. - **Retail Design:** Jet.com's Fresh Story pop-up highlights the importance of innovative design in retail spaces, presenting opportunities for retail design companies to create engaging and experiential environments. ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Aerated Candy Pop-Ups](https://www.trendhunter.com/trends/starburst-airs-market.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md)