# Visual Vegetable Soup Packaging The Fast & Fresco Fresh Soups are Microwaveable and Savory By Michael Hemsworth | Published 2017-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-soup References: [packageinspiration](http://www.packageinspiration.com/fast-fresco.html/) & [miriamfrescura](http://www.miriamfrescura.com/) The [Fast & Fresco](https://www.trendhunter.com/trends/fast-pickle) fresh soups are a new line of [vegetable soup varieties](https://www.trendhunter.com/trends/purple-carrots-october-menu) that are positioned as an easy solution to maintain diet preferences without having to veer off course when convenience is key. Each of the various Fast & Fresco soups are capable of being [heated in the microwave](https://www.trendhunter.com/trends/bonduelle-lunch-bowls), which makes them a simply solution to bring for lunch or to heat up at home. The Fast & Fresco fresh soup packaging and branding is focused on conveying the simplicity and texture of the product to the consumer. Designed by Miriam Frescura of the Auge Design agency, the Fast & Fresco branding focuses on a visual aesthetic in order to show the various ingredients and product within before even being purchased. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Microwaveable Soup Packaging:** Opportunity for designing innovative packaging that maintains the freshness and convenience of microwaveable soups. - **Convenient Diet Solutions:** Space for developing new products that cater to individuals with specific diet preferences, offering a convenient solution to maintain their dietary choices. - **Visual Branding and Product Transparency:** Potential for creating visually appealing brand identities that showcase the ingredients and product quality to consumers even before purchase. ### Sectors Adopting This - **Packaging Design:** Innovative packaging solutions that enhance the convenience and visual appeal of microwaveable soups. - **Food and Beverage:** Opportunity for creating and marketing convenient soup options that cater to specific dietary preferences. - **Branding and Advertising:** Developing visual branding strategies and product transparency initiatives for food products that showcase quality and ingredients to consumers. ## Related on Trend Hunter - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Clean-Ingredient Ready Meals](https://www.trendhunter.com/trends/proper-good-soups.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Private Label Organic Soups](https://www.trendhunter.com/trends/natural-grocers-organic-soups.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md)