# Fruity Skate Decks Anthony Cozzi's Fresh Skateboard Has a New Look By Tisah Tucknott | Published 2009-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-skateboard References: [gearfuse](http://www.gearfuse.com/fresh-skateboard-deck-by-anthony-cozzi/) & [snowblinded](http://snowblinded.com/index.php?/skateboarddecks/fresh/) Anthony Cozzi has designed this [fruity looking skateboard](https://www.trendhunter.com/trends/soft-grounds) called 'Fresh.' The entire board is wrapped around in delicious fruit designs. This original skate deck is a [limited item](https://www.trendhunter.com/trends/limitededition-skateboard-deck), but can be bought for $65. 'Fresh' is a 100% Canadian Maple skateboard deck, but does not come with a Griptape, whatever that may be. **Implications** - The ability to customize is an important feature for many. Customization allows for reflection of the self and expression of personality that an un-customized product or service provides. Because being monotonous just doesn't cut it anymore, products are marketed to [sell individuality](https://www.trendhunter.com/trends/custom-device-skins). Even when goods are mass-produced, businesses must be clever enough to market them in a way to imply individuality. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 16% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Custom Skateboard Designs:** Skateboard businesses can offer customizable design options to cater to self-expression and individuality. - **Food-inspired Designs in Fashion:** Fashion industries can incorporate food-inspired designs in their products to attract a wider demographic. - **Limited-edition Products:** Businesses can create scarcity and exclusivity using limited-edition products for increased demand and sales. ### Where This Applies - **Skateboard Industry:** Skateboard industries can innovate by offering customizable skateboard design options. - **Fashion Industry:** The fashion industry can innovate by incorporating food-inspired designs and patterns in their products. - **Consumer Goods Industry:** Consumer goods companies can market limited-edition products to create exclusivity and increase demand. ## Related on Trend Hunter - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Psychedelic Skateboard Decks](https://www.trendhunter.com/trends/new-psychedelia.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Blue Silkscreen Skateboard Decks](https://www.trendhunter.com/trends/kai-and-sunny-1.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Recycled Material Skateboards](https://www.trendhunter.com/trends/lander-skateboard.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Pop Art Skateboard Capsules](https://www.trendhunter.com/trends/the-skateroom-1.md)