# Fresh Produce Startups Fresh Range's System Drastically Reduces the Time from Farm to Table By Joey Haar | Published 2017-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-range References: [theguardian](https://www.theguardian.com/small-business-network/2017/aug/10/sustainable-startups-food-supply-chain-fresh-range-fishbox-oddbox) & [fresh-range](https://www.fresh-range.com/bristol/shop) Bristol-based 'Fresh Range' is a new [food delivery startup](https://www.trendhunter.com/trends/fresh-meal-plan) that differs from most others making noise today. Whereas popular services like [Blue Apron](https://www.trendhunter.com/trends/blue-apron-prepared-ready-meals) are primarily concerned with providing consumers the necessities for preparing a meal, Fresh Range is looking to serve as a better alternative to the grocery store as a whole. The startup offers [raw produce delivery](https://www.trendhunter.com/trends/amazon-sameday-delivery) with the promise of exceptional freshness far above what any supermarket or grocery store puts on their shelves. According to a 2011 investigation, meat and produce can be months old by the time they make it to consumers. Fresh Range looks to significantly cut that time; when consumers make an order, the produce they select is still in the ground. The order goes directly to the farmers, who put the food aside when it's fully grown. Fresh Range then delivers the order, thus ensuring that the food is truly as fresh as it could possibly be. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Farm-to-table Food Delivery:** Fresh Range's innovative system drastically reduces the time from farm to table, providing consumers with exceptionally fresh produce. - **Disruptive Grocery Store Alternatives:** Fresh Range aims to serve as a better alternative to traditional grocery stores, offering raw produce with exceptional freshness. - **Direct Farm-to-consumer Model:** Fresh Range's direct-to-farmer ordering system ensures that the produce is still in the ground when consumers place their order. ### Who This Affects Most - **Food Delivery:** Fresh Range's farm-to-table approach presents an opportunity for the food delivery industry to prioritize freshness and quality. - **Grocery Retail:** Fresh Range's disruptive model challenges the traditional grocery store industry, prompting them to improve freshness and sourcing practices. - **Agriculture:** Fresh Range's direct farm-to-consumer model offers innovative opportunities for farmers to sell their produce directly to consumers, eliminating middlemen and ensuring freshness. ## Related on Trend Hunter - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Fresh Grocery Delivery Partnerships](https://www.trendhunter.com/trends/freshdirect-and-uber-eats.md) - [Perishable Food Management Platforms](https://www.trendhunter.com/trends/fresh-store-suite.md) - [Free-From Salad Products](https://www.trendhunter.com/trends/grow-up-farms-unbeleafable.md) - [Food Longevity Stickers](https://www.trendhunter.com/trends/keep-food-fresh.md) - [Zero-Emissions Fresh Deliveries](https://www.trendhunter.com/trends/urbe-square-roots.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Modern Indoor Farm Stands](https://www.trendhunter.com/trends/indoor-farm-stand.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md)