# Plant-Based Toothpaste Launches Green Goo Created a 'Fresh Peppermint' Toothpaste Made Form Plants By Daniel Johnson | Published 2020-01-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-peppermint References: [zulily](https://www.zulily.com/p/fresh-peppermint-toothpaste-402845-73538416.html) & [greengoo](https://greengoo.com/products/peppermint-toothpaste) [Green](https://www.trendhunter.com/trends/athome-teeth-whitening-kits) Goo is a company based out of the United States that specializes in plant-based natural medical and hygiene products. The company launched a 'Fresh Peppermint' plant-based toothpaste, which functions like conventional toothpaste and is able to clean teeth, prevent plaque builds ups, freshen breath, and [whiten smiles](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste). The plant-based toothpaste is comprised of aloe vera, calendula, and menthol for the mint flavor. Green Goo's Fresh Peppermint toothpaste also contains [no Fluoride](https://www.trendhunter.com/trends/peppermint-fluoride-free-toothpaste) or Carrageenan and is currently available for a $12.95 price point. As interest for plant-based products continues to grow, consumers may also consider switching to a plant-based toothpaste if they believe it can serve the same purpose while using more natural ingredients. Image Credit: Green Goo ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Oral Care:** Innovation opportunity for companies to create more plant-based oral care products that cater to consumers' growing interest in natural ingredients. - **Fluoride-free Toothpaste:** Opportunity for companies to create fluoride-free toothpaste options for consumers who are seeking alternatives to conventional toothpaste ingredients. - **Natural Teeth Whitening:** Opportunity for companies to create natural teeth whitening solutions that are plant-based and provide the same benefits as conventional teeth whitening treatments. ### Sectors Adopting This - **Natural Health & Wellness:** Companies in the natural health and wellness industry can expand their offerings to include plant-based oral care products that cater to a growing consumer demand for natural ingredients. - **Oral Care:** Opportunity for companies in the oral care industry to expand their product lines to include more plant-based and natural options for consumers. - **Personal Care:** Companies in the personal care industry can explore creating more plant-based and natural options, such as toothpaste, to cater to consumers who are seeking alternatives to conventional products. ## Related on Trend Hunter - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Eco-Conscious Charcoal Toothpastes](https://www.trendhunter.com/trends/charcoal-toothpaste1.md) - [Vitamin-Infused Toothpastes](https://www.trendhunter.com/trends/better-better.md) - [Natural Whitening Toothpastes](https://www.trendhunter.com/trends/whiten-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Minty Toothpaste Tablets](https://www.trendhunter.com/trends/toothpaste-tablet.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Minty Whipped Toothpastes](https://www.trendhunter.com/trends/whipped-toothpaste.md)