# Freshly Bottled Matcha Lattes The Oato Fresh Oat Matcha Latte is a Modern Milkman Exclusive By Michael Hemsworth | Published 2026-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-oat-matcha-latte References: [retailtimes](https://retailtimes.co.uk/oato-launches-fresh-oat-matcha-latte-for-summer/) & [oato](http://www.oato.co.uk/)  The [Oato](https://www.trendhunter.com/trends/fresh-oat-milk) Fresh Oat Matcha Latte has been developed in the UK by the brand as a product that takes a minimally processed, clean approach to bottled lattes. The product is arriving this month as a [Modern Milkman](https://www.trendhunter.com/trends/caff-latte-by-oato) exclusive and starts off with the brand's fresh oat milk that's infused with premium-grade matcha to achieve a rich, umami tasting profile. The product comes in response to the continued popularity of matcha, while also taking aim at consumer interest in [minimally processed, plant-based beverages](https://www.trendhunter.com/trends/alpro-matcha) that still prioritize convenience and quality. The Oato Fresh Oat Matcha Latte is priced at £2.50 and will be available for delivery from Modern Milkman to further increase ease of access for consumers in the UK this summer. ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 98% | Activity: 98% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fresh Plant-based Lattes:** Minimally processed dairy alternatives are reshaping ready-to-drink coffee and tea formats by combining clean-label positioning with premium café-style taste. - **Premium Matcha Convenience:** Bottled matcha products are creating new space for functional, indulgent beverages that translate specialty café demand into accessible at-home routines. - **Milkman-delivered Beverages:** Direct-to-door beverage exclusives are expanding modern grocery delivery models with curated products that emphasize freshness, convenience, and recurring consumption. ### Who This Affects Most - **Plant-based Beverages:** Oat milk innovation continues to broaden beyond basic substitutes into differentiated drinks that blend sustainability cues with elevated flavor experiences. - **Ready-to-drink Tea:** The rise of chilled matcha lattes signals growing potential for tea brands to compete in premium grab-and-go beverage occasions. - **Grocery Delivery:** Exclusive product launches through delivery platforms strengthen customer loyalty by turning routine household replenishment into a channel for discovery. ## Related on Trend Hunter - [Ready-To-Drink Strawberry Matcha Lattes](https://www.trendhunter.com/trends/new-strawberry-matcha-latte.md) - [Ready-to-Drink Matcha Beverages](https://www.trendhunter.com/trends/oat-drink-matcha.md) - [Bottled Blueberry Matcha Lattes](https://www.trendhunter.com/trends/blueberry-matcha-almond-latte.md) - [Matcha Beverage Mobiles](https://www.trendhunter.com/trends/lidl-x-oatly.md) - [Low-Cost Ready-to-Mix Matcha Lattes](https://www.trendhunter.com/trends/kenco-matcha-latte.md) - [Private Label Matcha Mixes](https://www.trendhunter.com/trends/matcha-latte-mixes.md) - [Cafe-Quality RTD Oat Lattes](https://www.trendhunter.com/trends/readytodrink-oat-lattes.md) - [B2B Plant-Based Milks](https://www.trendhunter.com/trends/oatly-baristamatic.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md)