# Fruit-Inspired Cosmetics Collections Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line By Georgia Wray Norsten | Published 2025-05-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-n-icy-fruitz References: [sephora](https://www.sephora.com/search?keyword=fenty) The 'Fresh N’ Icy Fruitz' collection marks the latest limited-edition launch from [Fenty Beauty +](https://www.trendhunter.com/trends/fenty-treatz) [Fenty Skin](https://www.trendhunter.com/trends/dew-n-plump), bringing a juicy, summer-ready twist to the brand’s best-selling body and lip products. Available starting May 22, 2025, the collection is designed to help beauty lovers stay cool, hydrated, and radiant with new fruit-inspired scents and flavors. The Fresh N’ Icy Fruitz lineup includes three standout drops: 'Fenty Treatz Hydrating + Strengthening Lip Oil,' now in Passion Fruit and Coconut, to deeply nourish and visibly plump; 'Gloss Bomb Ice Fruitz,' a peppermint-infused lip luminizer that delivers a high-shine, icy-cool finish in four refreshing scents; and 'Butta Drop Whipped Oil Body Cream' in two lush summer fragrances -- [Guava Getaway](https://www.trendhunter.com/trends/smoothie-inspired-lip-treatment) and Citrus Sorbet -- that provide intense hydration and glowing skin without stickiness. Each product is packed with skin-loving ingredients like jojoba, rosehip oil, Barbados cherry, and vitamin E, making this drop as functional as it is fun. Image Credit: Fenty ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 81% | Activity: 88% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-inspired Beauty:** The incorporation of fruit-inspired scents and flavors in beauty products demonstrates a growing trend towards sensorial and seasonal experiences in cosmetics. - **Hydration-focused Products:** Consumers are increasingly seeking beauty solutions that emphasize hydration, resulting in product innovations tailored to address skin and lip moisture needs. - **Ingredient-driven Formulations:** Beauty products enhanced with natural and recognizable ingredients such as jojoba and rosehip oil are capturing consumer interest due to the increasing demand for transparency and efficacy in cosmetics. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry is witnessing a shift towards thematically curated product lines that blend fun, familiar scents with performance-driven formulations. - **Skincare:** Skincare brands are capitalizing on the desire for multipurpose products that effectively combine hydration with seasonal and aromatic experiences. - **Personal Care:** The personal care industry is evolving to include more indulgent and sensorial personal care experiences, driven by consumer demand for innovative and enjoyable formulations. ## Related on Trend Hunter - [Fruit-Infused Lip Oils](https://www.trendhunter.com/trends/fenty-treatz.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Fruity Flavor-Forward Lip Bal,s](https://www.trendhunter.com/trends/sugar-melt-lip-cream.md) - [Summer-Ready Lip Capsules](https://www.trendhunter.com/trends/tarte-cosmetics-1.md) - [Tropical Lip Balms](https://www.trendhunter.com/trends/pink-guava-lip-butter-balm.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Limited-Edition Sugar Lip Treatments](https://www.trendhunter.com/trends/sugar-lip-treatment.md) - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md)