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# Ingredient-Focused Juice Packaging
JRINK Juicery Cold-Pressed Fresh Juices are Minimally Branded

By Michael Hemsworth | Published 2016-10-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-juices
References: [thedieline](http://www.thedieline.com/blog/2016/10/5/jrink-juicery) & [designarmy](http://www.designarmy.com/)

Fresh juices that have been cold-pressed are boasted to be one of the best ways to quickly obtain plant-based nutrients, which the JRINK [Juicery](https://www.trendhunter.com/trends/energy-tonic) products put front and center.

The [packaging for the JRINK Juicery](https://www.trendhunter.com/trends/gulf-union-foods) is the conceptual design work of Design Army and aims to put the ingredients of the product on display rather than cluttering the bottle with information. As such, only the word "JRINK' is clearly visible against the backdrop of that particular bottle's ingredient color. This helps to reinforce the revitalizing nature of the product and help make it intriguing for a person to pick up a bottle of.

The JRINK Juicery [cold-pressed fresh juices](https://www.trendhunter.com/trends/sparkling-wellness-refreshers) branding also consists of shipping boxes that are kept stark white in order to keep purity and tranquility a top notion.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 85% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Ingredient-focused Packaging:** Opportunity for companies to emphasize the ingredients of their products through minimalist packaging designs.
- **Cold-pressed Juice:** Potential for businesses to tap into the growing demand for cold-pressed juices as a source of plant-based nutrients.
- **Minimalist Branding:** Disruptive innovation opportunity for brands to create minimalist and intriguing packaging designs that prioritize simplicity and purity.

### Sectors Adopting This

- **Health and Wellness:** Opportunity for health and wellness companies to capitalize on the trend for cold-pressed juices and ingredient-focused packaging designs.
- **Food and Beverage:** Potential for food and beverage companies to incorporate minimalist branding and emphasize the ingredients of their products to attract health-conscious consumers.
- **Packaging and Design:** Disruptive innovation opportunity for packaging and design companies to create unique and minimalist packaging solutions that showcase the ingredients of various products.

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