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# Sugar-Free Superfood Juices
The Purity Organic Drink Range Contains Fresh Juices with Added Spices

By M | Published 2015-09-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-juice
References: [trndmonitor](http://trndmonitor.com/drink-spotlight-purity-organic-orange-carrot-turmeric-mango-superjuice/) & [purityorganic](http://purityorganic.com/superjuice/orange-carrot-turmeric-mango/)

The Superjuice line of fresh juices by [Purity Organic](https://www.trendhunter.com/trends/juice-burst-tropical-sour) boasts a variety of [sugar-free beverages](https://www.trendhunter.com/trends/tropicana-fresh-light) that are made from high-quality spices, vegetables and fruits packed with superfood ingredients. These juices are an ideal way to receive your daily intake of vitamins and nutrients while on-the-go.

Good quality juices that are made without added sugar or from concentrate are hard to come by, but these Superjuices are an ideal all-natural alternative. The juices come in a variety of flavors that focus on different parts of the body. For example, the orange carrot turmeric mango Superjuice features turmeric that are a great [all-natural anti-inflammatory spice](https://www.trendhunter.com/trends/veg8-cayenne). Other juices included in the line are lemon agave ginger, green lemonade, beet apple ginger lemon, kale coconut water apple spinach and blackberry apple chia.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 31% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Superfood Juice:** Purity organic’s sugar-free superfood juices meet the growing demand for healthy and natural beverages.
- **All-natural Ingredients:** The Superjuice line of fresh juices is an example of the shift towards natural and organic ingredients for better health and wellness.
- **Functional Beverages:** Drinks that feature specific ingredients to target different parts of the body can offer a unique selling point for companies looking to enter the market.

### Where This Applies

- **Healthy Beverage:** The demand for healthy beverages is growing, and companies that offer natural sugar-free drinks with added superfoods have a chance to disrupt the market.
- **Organic Farming:** Producers of organic fruits and vegetables can partner with beverage companies to create all-natural juice blends, tapping into the trend towards sustainable and ethical farming methods.
- **Supplement Industry:** Companies in the supplement industry can expand their offerings into the functional beverage market, creating drinks with targeted benefits and added nutrients.

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