# In-Store Juice Bars Whole Foods Market Now Features a DIY Fresh Juice Bar by Juicero By Laura McQuarrie | Published 2017-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-juice-bar References: [ocregister](http://www.ocregister.com/articles/juicero-745886-foods-juice.html) & [wholefoodsmarket](http://www.wholefoodsmarket.com/service/juicero-cold-press-juice) In addition to enjoying the in-store ready-to-eat food bars at a [Whole Foods](https://www.trendhunter.com/trends/aloha1) Market, health-conscious consumers will now also be able to prepare their own beverages at a fresh juice bar from Juicero. Across California, Whole Foods is introducing in-store juice bars with countertop cold-press systems, with one to three presses available at each of the 11 locations in Irvine, Newport Beach, Huntington Beach and more. What makes Juicero's juicing system such a standout is that it is able to squeeze packs that are pre-filled with nourishing fruits and vegetables in a way that reminds of how one might use a coffee pod with a countertop kitchen appliance like the [Keurig](https://www.trendhunter.com/trends/iced-refreshers) or [Nespresso](https://www.trendhunter.com/trends/the-nespresso-bar) machine. At Whole Foods' Juicero bars, these packs are refrigerated for optimum freshness. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **DIY Fresh Juice Bars:** In-store juice bars with countertop cold-press systems present an opportunity for consumers to create their own custom juice blends. - **Pre-filled Packs:** Pre-filled packs with nourishing fruits and vegetables offer convenience and consistency for customers looking for a quick and healthy drink option. - **In-store Food and Drink Options:** Adding in-store juice bars to existing ready-to-eat food options provides a one-stop-shop for health-conscious consumers. ### Sectors Adopting This - **Retail:** Retail stores can add in-store juice bars to their existing locations to provide customers with a more comprehensive health and wellness experience. - **Food and Beverage:** Food and beverage companies can develop their own line of pre-filled packs for use in countertop cold-press systems in order to create a convenient and healthy drink option for customers. - **Kitchen Appliances:** Companies making countertop kitchen appliances like Keurig and Nespresso can explore the development of new machines that can also handle pre-filled packs with nourishing fruits and vegetables in a similar way to Juicero's system. ## Related on Trend Hunter - [Whole Fruit Retailer Juicers](https://www.trendhunter.com/trends/citrocasa-fantastic-express.md) - [Functional Smoothie Multipacks](https://www.trendhunter.com/trends/wellness-smoothie-multipack.md) - [Consumer-Driven Juice Bar Menus](https://www.trendhunter.com/trends/clean-juice-menu.md) - [Organic USDA-Certified Juices](https://www.trendhunter.com/trends/clean-juice-1.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Countertop-Sized Industrial Juicers](https://www.trendhunter.com/trends/freshn-squeeze-1800-citrus-juicer.md) - [Produce-Flavored Juice Menus](https://www.trendhunter.com/trends/snooze-am-eatery.md) - [Feel-Good Wellness Juices](https://www.trendhunter.com/trends/new-nekter-juice-bar.md) - [Cold-Pressed Wellness Juices](https://www.trendhunter.com/trends/sparkling-wellness-refreshers.md)