# Revealing Popsicle Packaging NAKED's Frozen Treat Branding is Inspired by Fresh Ingredients By Jana Pijak | Published 2015-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-ingredients References: [behance.net](https://www.behance.net/gallery/30487805/NAKED) NAKED's popsicle brand identity draws inspiration from fresh ingredients like mango, banana and kiwi. In addition to producing tasty [frozen treats](https://www.trendhunter.com/trends/hydroice), the brand also prides itself on using organic fruits that are revealed with transparent packaging. Packed in see-through bags, NAKED popsicles are each hand-crafted and marked with a colorful label that corresponds with their fresh ingredients. Blending transparent packaging with a bright color scheme, this brand identity is carried on throughout NAKED's website, promotional materials and even its marketing campaigns. This eye-catching brand identity is reflective of NAKED's natural ingredients and uses simple design elements and bright colors to send a message to consumers. Appealing to health-conscious audiences, these treats suggest that though indulgent, they are guilt-free in comparison to most store-bought desserts. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 56% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Transparent Packaging:** Incorporating transparent packaging can enhance the brand identity and showcase the freshness of the product. - **Colorful Labeling:** Using a vibrant color scheme for labeling can create visual appeal and communicate the product's fresh ingredients. - **Health-conscious Desserts:** The growing demand for guilt-free, organic desserts presents an opportunity for brands to cater to health-conscious consumers. ### Industries Being Reshaped - **Food Packaging:** The trend of transparent packaging opens up new possibilities for innovative food packaging solutions. - **Graphic Design:** The use of colorful labeling in brand identity design creates opportunities for graphic designers to create visually appealing packaging. - **Healthy Dessert Market:** The demand for health-conscious desserts provides a market opportunity for brands to develop and market organic, guilt-free frozen treats. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md)