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# Water-Revealing Street Ads
The Fresh Green Ads 'RainCampaign' Lasts Up to Eight Weeks

By Meghan Young | Published 2011-04-25 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-green-ads-raincampaign
References: [psfk](http://www.psfk.com/2011/04/street-ad-visible-only-when-it-rains.html) & [freshgreenads](http://freshgreenads.com/raincampaign)

Although there have been, and will continue to be, some awesomely original and unique [ad campaigns](https://www.trendhunter.com/trends/3d-billboards), the Fresh Green Ads 'RainCampaign' is one of the best in terms of its magically natural stance. It is pretty much a [street ad](https://www.trendhunter.com/trends/rain-experience) that is only perceivable after a rainfall (or after someone has sprayed it with water).

A clever and eco-friendly campaign, the Fresh Green Ads 'RainCampaign' has been executed a few times for several companies around the world including SEA LIFE Scheveningen and Continental Tires.

The Fresh Green Ads 'RainCampaign' not only [cuts down on paper waste](https://www.trendhunter.com/trends/waste-no-space-campaign), ink usage and other materials and resources that negatively affect the planet, it is also an extremely cool concept. More than that, it last up to eight weeks.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 81% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Advertising:** Disruptive innovation opportunity in creating ad campaigns that minimize waste and utilize natural elements.
- **Interactive Outdoor Advertising:** Disruptive innovation opportunity in developing ads that require specific conditions to be perceived, enhancing engagement and impact.
- **Sustainable Marketing Solutions:** Disruptive innovation opportunity in providing environmentally conscious advertising options that have a longer lifespan.

### Industries Being Reshaped

- **Advertising & Marketing:** Disruptive innovation opportunity for agencies to explore creative approaches that align with sustainable and interactive advertising.
- **Environmental Conservation:** Disruptive innovation opportunity for organizations to partner with brands and develop water-revealing ad campaigns to promote eco-friendly initiatives.
- **Tourism & Hospitality:** Disruptive innovation opportunity for hotels, attractions, and travel agencies to implement water-revealing ads as a unique and sustainable way to promote their offerings.

## Related on Trend Hunter

- [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)
- [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)
- [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md)
- [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md)
- [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)
- [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)
- [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)
- [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)
- [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md)