# Hand-Drawn Cocktail Packaging The Chuculat Fresh Fruit Cocktails are Vibrantly Branded By Michael Hemsworth | Published 2016-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-fruit-cocktail References: [packageinspiration](http://www.packageinspiration.com/chuculat.html/) & [behance.net](https://www.behance.net/aszulc) A number of consumers are shifting away from libations like beer and wine in favor of [fruitier alternatives](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), which the Chuculat fresh fruit cocktails look to help satisfy. Packaged in pouches to enable easy storage and pouring, the Chuculat cocktails feature a playful approach to [prepackaged cocktails](https://www.trendhunter.com/trends/coppa-cocktails) that speaks to Millennial and of-age Gen Z consumers. Each of the Chuculat cocktails are made using fresh fruit ingredients that are GMO-free and are intended to be a way to indulge without going over the top. The addition of fresh ingredients into the Chuculat cocktails allow them to be more balanced: the alcohol offers a way to relax or have fun, while the fresh fruit helps provide nutrients. The packaging for Chuculat cocktails is the design work of Agnieszka Szulc. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 76% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fruit-based Cocktails:** Opportunity for developing innovative and diverse fruit-based cocktail recipes that cater to the changing consumer preferences for fruitier alternatives to beer and wine. - **Playful Packaged Cocktails:** Disruptive potential in creating fun and creatively designed prepackaged cocktails that appeal to Millennials and Gen Z consumers, emphasizing convenience and portability. - **Fresh Ingredients in Cocktails:** Potential for introducing more fresh and nutrient-rich ingredients into cocktails to provide a balanced drinking experience that aligns with health-conscious consumer demands. ### Industries Being Reshaped - **Beverage:** Opportunity for beverage companies to explore and expand their product offerings with fruit-based cocktails that cater to changing consumer preferences and offer a unique drinking experience. - **Packaging:** Disruptive innovation potential in designing playful and functional packaging solutions for prepackaged cocktails that attract Millennials and Gen Z consumers, enhancing brand image and customer experience. - **Food and Beverage:** Potential for the food and beverage industry to incorporate fresh and healthy ingredients into cocktails, tapping into the health-conscious market and providing a unique selling point. ## Related on Trend Hunter - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [All-Natural Cocktail Cartons](https://www.trendhunter.com/trends/dulce-vida-tequila-cartons.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Interesting Fruit-Forward Cocktails](https://www.trendhunter.com/trends/hugos-cocktails.md)