# Performance-Ready Running Shoes New Balance Spotlights the Fresh Foam X 1080 v13 By Amy Duong | Published 2024-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-foam-x-1080-v13 References: [highsnobiety](https://www.highsnobiety.com/p/new-balance-tokyo-design-studio-fw24/)  New Balance is an expert when it comes to long-distance running and it shines a spotlight on the Fresh [Foam](https://www.trendhunter.com/trends/fresh-foam-x-1080v14) X 1080 v13 shoes and the [FuelCell](https://www.trendhunter.com/trends/fuelcell-sc-elite-v4) [Rebel v4](https://www.trendhunter.com/trends/rebel-v4). Both of these shoes are reimagined by New Balance Tokyo Design Studio, the brand's innovative hub that aids experimental design. These arrive or the Fall/Winter 2024 season and will be available to shop officially on September 27th. The sporty structure is also joined by a slew of apparel designs including fleece tracksuits, nylon wind jackets, and French terry sweats to name a few. The FuelCell shoes are meant to prevent injury during the performance and they come in all-grey with some contrasting touches applied with yellow details. Image Credit: DicexDice ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 97% | Activity: 97% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Innovative Running Shoes:** New Balance's Fresh Foam X 1080 v13 highlights cutting-edge design and high-performance features for long-distance runners. - **Athleisure Expansion:** Complementing the new footwear, New Balance introduces fashionable yet functional apparel including tracksuits, wind jackets, and sweatshirts. - **Preventative Sports Technology:** The FuelCell Rebel v4 focuses on injury prevention with its advanced cushioning and design innovations from the Tokyo Design Studio. ### Industries Being Reshaped - **Athletic Footwear:** This sector sees continuous innovation with New Balance's high-tech running shoes aimed at providing superior performance and injury prevention. - **Sportswear Fashion:** New Balance's latest apparel line blurs the line between functionality and style, meeting the growing demand for versatile athleisure wear. - **Sports Medicine:** The emphasis on injury prevention in the design of the FuelCell Rebel v4 opens up new possibilities for collaboration between footwear brands and health experts. ## Related on Trend Hunter - [Progressive Timeless Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080v14.md) - [Premium Technical Runners](https://www.trendhunter.com/trends/rebel-v4.md) - [Race-Ready Everyday Training Sneakers](https://www.trendhunter.com/trends/new-balance-supercomp-rebel-v1.md) - [Luminous Running Sneakers](https://www.trendhunter.com/trends/night-lights-pack.md) - [Performance Running Collections](https://www.trendhunter.com/trends/aim-leon-dore-x-new-balance-1.md) - [Performance Running Apparel](https://www.trendhunter.com/trends/new-balance-x-dover-street-market.md) - [Premium Running Sneakers](https://www.trendhunter.com/trends/2040v5.md) - [Stealthy Joint Technical Sneakers](https://www.trendhunter.com/trends/supercomp-elite-v4.md) - [Insight-Driven Off-Road Footwear](https://www.trendhunter.com/trends/new-balance-fresh-foam-x-hierro-v8.md)