# Ultra-Fresh Dry Dog Food Spot & Tango's D2C Human-Grade UnKibble Supports Functional Health By Laura McQuarrie | Published 2020-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-dry-dog-food References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/13744-spot-tango-launches-new-line-of-fresh-dog-foods) & [plan.spotandtango](https://plan.spotandtango.com/) Direct-to-consumer pet food brand introduced a new line of human-grade, fresh dry dog food called [UnKibble](https://www.trendhunter.com/trends/spot-tango-unkibble) that was crafted by a team of veterinary nutritionists and can be customized to suit individual dogs. The new dog food product is prepared with fresh, whole ingredients like beef, barley, brown rice and chicken to support functional health. According to [Spot & Tango](https://www.trendhunter.com/trends/pupgum), UnKibble offers "the benefits of fresh food, in an innovative Fresh Dry format." When it comes to ordering UnKibble, pet owners can specify how many dogs they have, and account for a factors such as a dog’s age, weight, breed or activity level. As a [D2C](https://www.trendhunter.com/trends/premium-pet-food-brand) company, Spot & Tango provides enough portions to last a dog a month, which makes it easy to keep fresh dog food coming into the house. Image Credit: Spot & Tango ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **D2C Pet Food:** Direct-to-consumer pet food brands like Spot & Tango are disrupting the traditional pet food industry by offering customizable, fresh dry dog food. - **Human-grade Pet Food:** The introduction of human-grade ingredients in pet food, such as the UnKibble by Spot & Tango, presents a disruptive innovation opportunity in the pet food industry. - **Customized Dog Food:** The ability to customize dog food based on individual dog's needs and preferences, as offered by Spot & Tango's UnKibble, creates a disruptive innovation opportunity for personalized pet nutrition. ### Where This Applies - **Pet Food:** The pet food industry is ripe for disruptive innovation with the introduction of direct-to-consumer brands like Spot & Tango that prioritize fresh, customized dog food. - **E-commerce:** The rise of direct-to-consumer pet food brands highlights the potential disruptive innovation opportunities in the e-commerce industry, particularly in the pet food sector. - **Pet Nutrition:** The trend towards customizable, human-grade pet food presents a disruptive innovation opportunity in the pet nutrition industry, where individualized diets can be tailored to meet specific health needs of pets. ## Related on Trend Hunter - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Deliverable Human-Grade Dog Food](https://www.trendhunter.com/trends/humangrade-dog-food.md) - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Freeze-Dried Dog Meals](https://www.trendhunter.com/trends/kibble-in-the-raw.md) - [Targeted Pet Food Solutions](https://www.trendhunter.com/trends/functional-kibble-for-dogs.md) - [Air-Dried Canine Nutrition](https://www.trendhunter.com/trends/lone-wolf-ranch-pets.md)