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# Flower-Inspired Clothing Lines
Proceeds From Fresh Cut Flowers' New Line Will be Donated

By Ell Smith | Published 2020-06-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-cut-flowers
References: [hypebae](https://hypebae.com/2020/6/fresh-cut-flowers-hoodies-long-sleeve-t-shirts-tote-bag-collection-portland-brand-release-date) & [shopfreshcutflowers](https://www.shopfreshcutflowers.com/)

The Portland-based label [Fresh Cut Flowers](https://www.trendhunter.com/trends/floral-forward-coffee) has released an adorable line of hoodies and T-shirts, and has committed to donating a portion of the sales to NAACP, [Black Lives Matter](https://www.trendhunter.com/trends/black-honey-collection) and [Black Visions Collective](https://www.trendhunter.com/trends/black-market).

As its name suggests, the clothing company offers stylish pieces that boast flower motifs in a minimalist fashion. Standouts from the line include a red logo tee that reads 'Flower Shop' in the corner, or a crisp white hoodie with an all-over logo on the rear reading the brand's name. The new line arrives in summer-ready hues including yellow, green, white and purple, offering the perfect pieces for staying cozy during the summer months.

Image Credit: Fresh Cut Flowers, Instagram: @RagsXRuby, @Stephverschuren

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 57% | Activity: 21% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Flower-inspired Clothing:** Opportunity for brands to create clothing lines that incorporate flower motifs in a stylish and minimalist manner.
- **Donation-driven Fashion:** Opportunity for fashion companies to commit to donating a portion of sales to charitable organizations, aligning with social causes.
- **Cozy Summer Fashion:** Opportunity for brands to create summer-ready hoodies and t-shirts in vibrant hues, providing comfortable and stylish options for the warmer months.

### Where This Applies

- **Fashion:** Fashion brands can explore flower-inspired clothing lines and donation-driven models.
- **Social Impact:** Companies that aim to make a positive social impact can create donation-driven fashion lines and collaborate with charitable organizations.
- **Retail:** Retailers can incorporate cozy summer fashion pieces in their inventory, attracting customers seeking comfortable and trendy options.

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