# Plant-Based Meat Pizzas The Newest Fresh Brothers Pizza Features Vegan Meat from Impossible Foods By Laura McQuarrie | Published 2018-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-brothers-pizza References: [livekindly.co](https://www.livekindly.co/fresh-brothers-impossible-vegan-pizza/) & [instagram](https://www.instagram.com/p/BlGlYL6Bxh2/?taken-by=freshbrothers) [Impossible Foods](https://www.trendhunter.com/trends/buitoni-impossible-foods)' innovative plant-based beef-like burger patty is now being served at many restaurants across the country, but consumers now have the chance to enjoy the brand's plant-powered products in the form of a new [Fresh Brothers](https://www.trendhunter.com/trends/fresh-plant-based) pizza. The all-new 'Impossible Pizza' touts "meat made from plants" and the option to be made with a dairy-free, vegan-friendly cheese. The "meat" from Impossible Foods has become well-known for its realism in terms of taste, texture, its ability to "bleed" beetroot juice and be cooked like a regular, sizzling beef patty. A growing number of highly realistic plant-based mock meats are being created for non-vegetarian and non-vegan consumers who are looking to better care for their health, the welfare of animals and the planet. Fresh Brothers also offers a variety of other vegan products, including everything from sausages and brownies to cinnamon bites, promising to satisfy both sweet and savory cravings. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Foods:** Impossible Foods' meat alternative is being used in a new Fresh Brothers pizza, pointing towards the popularity of plant-based meats as a viable alternative for traditional meat products. - **Vegan Dining:** The rise of plant-based and vegan eating has led to an increase in vegan dining options, as seen in the variety of vegan products offered by Fresh Brothers. - **Sustainability in Food Production:** The innovation of plant-based meat alternatives is a step towards creating a more sustainable and eco-friendly food industry, with companies like Impossible Foods leading the way. ### Industries Being Reshaped - **Food Industry:** As more consumers become aware of the benefits of plant-based eating, the food industry must adapt and create innovative products that cater to this growing demand, as seen with Fresh Brothers' Impossible Pizza. - **Hospitality Industry:** Restaurants and food establishments in the hospitality industry can capitalize on the growing trend of vegan and plant-based dining options, offering more options for conscientious consumers. - **Sustainability Industry:** Innovative food production methods and eco-friendly alternatives to traditional meat products present an opportunity for the sustainability industry to collaborate with the food industry and create sustainable solutions for the planet. ## Related on Trend Hunter - [Plant-Based Meat Pizzas](https://www.trendhunter.com/trends/blackbird-plant-based-pizza.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Meatless Deep Dish Pizzas](https://www.trendhunter.com/trends/meatless-deep-dish-pizza.md) - [Satisfying Meat-Free Pizza Menus](https://www.trendhunter.com/trends/toppers-pizza-vegan-pizzas.md) - [Plant-Based Beef Pizzas](https://www.trendhunter.com/trends/plant-based-beef-pizza.md) - [Plant-Based Buffalo Pizzas](https://www.trendhunter.com/trends/buffalo-pizza.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Authentically Inspired Plant-Based Pizzas](https://www.trendhunter.com/trends/vegana-pizza.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md)