# Beer-Paired Airline Ads This KLM Ad Boasts of the Airline's Ability to Serve Fresh Beer on Board By Riley von Niessen | Published 2016-09-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-beer References: [adweek](http://www.adweek.com/adfreak/heineken-klm-finally-figured-out-how-serve-freshly-tapped-draught-beer-airplane-173297) & [youtube](https://www.youtube.com/watch?v=EWKWp34tw2o) In an humorous commercial that outlines the partnership between [KLM](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1) and [Heineken](https://www.trendhunter.com/trends/feel-the-alps), the two companies consider the luxury of being able to get a pint of fresh beer while one flies -- following up a previous ad that revealed KLM would serve draught beer on flights to Rio during the Olympics. To begin, the ad shows two business men who have an air of tension between them, made clear by the constant bickering as each attempts to prove who has had the best flying experiences. One claims that he was once on an ultra soft cashmere seat, which is counted by the other who claims that on his last flight, he didn't have a seat at all, due to the fact that he was sitting in a Jacuzzi the whole time. They continue going back and forth, with their stories growing more and more ridiculous. Suddenly, a flight attendant appears with a trolley of [fresh beer from Heineken](https://www.trendhunter.com/trends/trust-bars) -- which is slowly poured into a branded pint glass. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Airline Experiences:** Opportunity to offer unique and luxurious experiences to passengers during air travel. - **Branded Partnerships:** Opportunity for companies to collaborate and create mutually beneficial advertising campaigns. - **In-flight Beverage Innovation:** Opportunity to revolutionize the in-flight beverage industry by offering fresh and unique drink options. ### Sectors Adopting This - **Airlines:** Airlines can explore ways to enhance the passenger experience and differentiate themselves from competitors. - **Beverage:** Beverage companies can collaborate with airlines to offer exclusive drink options to passengers. - **Advertising:** Advertising agencies can help facilitate branded partnerships and create engaging campaigns for companies in the airline industry. ## Related on Trend Hunter - [Collaboration Airline-Approved Beers](https://www.trendhunter.com/trends/cloud-cruiser-ipa.md) - [Airline-Backed Beer Launches](https://www.trendhunter.com/trends/the-porter-porter.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Inflight Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-brewing-company-jetblue.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md)