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# Fresh Homebrewing Kits
The Pinter Helps Drinkers Enjoy Fresh Beer at Home with Less Waste

By Laura McQuarrie | Published 2020-09-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-beer-at-home
References: [fabnews.live](https://fabnews.live/the-pinter-launches-make-fresh-beer-at-home-for-the-first-time/) & [thegreatergood](http://www.thegreatergood.co.uk/)

The [Greater](https://www.trendhunter.com/trends/greater-bay-area-sports-centre) [Good Fresh Brewing Co.](https://www.trendhunter.com/trends/eir-healthcare) is introducing The Pinter to help people make [fresh beer at home](https://www.trendhunter.com/trends/kombu) and help to cut down on packaging waste. The Pinter pairs with a Pinter Pack, which contains Fresh Press, Brewing Yeast and Purifier—all of the essentials for brewing high-quality beer at home.

Compared to off-the-shelf beer, The Pinter boasts 70% less packaging and helps to reduce a consumer's carbon footprint by 50%. When it comes to receiving all they need to keep beer brewing at home, consumers can get their Pinter Packs conveniently delivered in the mail in letterbox-sized packaging. Beer lovers also have the option to join The Fresh Beer Club as part of a monthly subscription service.

Image Credit: The Greater Good Fresh Brewing Co.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 59% | Activity: 97% | Freshness: 9%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Key Themes Behind This Trend

- **Homebrewing Revolution:** The Pinter empowers individuals to brew fresh beer at home, disrupting the traditional beer market.
- **Sustainable Packaging:** The Pinter's 70% reduction in packaging waste presents opportunities for the packaging industry to innovate and adopt more eco-friendly solutions.
- **Subscription-based Beer Culture:** The Fresh Beer Club's monthly subscription service taps into the growing trend of subscription-based models in the beverage industry.

### Where This Applies

- **Homebrewing:** The Pinter creates disruptive innovation in the homebrewing industry by enabling beer enthusiasts to craft fresh beer with ease.
- **Packaging:** The Pinter's reduced packaging waste highlights the need for the packaging industry to embrace sustainable and efficient solutions.
- **Beverage Subscriptions:** The Fresh Beer Club showcases the potential for subscription-based models to transform the beverage industry and enhance customer engagement.

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