# Refrigerated Snack Bars 'Fresh Bar' is a Chilled Granola Bar Made from Fruit, Oats and Nuts By Katherine Pendrill | Published 2017-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-bar References: [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/Five-friends-hand-make-their-refrigerated-snack-Fresh-Bar) & [facebook](https://www.facebook.com/pg/EatFreshBar/photos/?ref=page_internal) In an effort to reinvigorate the snack food category, a Minnesota-based food brand has developed a healthy new product called 'Fresh Bar.' These new snack bars are not only made from wholesome ingredients that are rich in nutrients, but they are also sold chilled so that consumers can enjoy the product at peak freshness. Fresh Bar is a [refrigerated granola bar](https://www.trendhunter.com/trends/yogurt-oat-bar) made from nutritious ingredients such as [gluten-free oats](https://www.trendhunter.com/trends/junkless-drizzled), peanut butter and sunflower oil. The bars are then sweetened with honey for added flavor, gently baked and then refrigerated. The chilled nature of the bar helps to preserve the taste and texture so that the product tastes truly fresh. With flavors ranging from [Apple](https://www.trendhunter.com/trends/soreen-lift-bars-apple-mango) Almond Cinnamon to Pumpkin Carrot Pecan, the healthy snack bars are sure to appeal to kids and adults alike. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Refrigerated Snacks:** Disruptive innovation opportunity: Develop more refrigerated snack options to provide consumers with fresh and nutritious on-the-go choices. - **Healthy Ingredients:** Disruptive innovation opportunity: Explore alternative nutritious ingredients for snack bars to cater to a wider range of dietary needs and preferences. - **Convenience Foods:** Disruptive innovation opportunity: Create innovative packaging and formats for refrigerated snacks to enhance convenience and accessibility. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Incorporate refrigerated snack bars in the food and beverage industry to offer innovative and healthier alternatives to traditional snack options. - **Health and Wellness:** Disruptive innovation opportunity: Collaborate with health and wellness industry to promote the benefits of refrigerated snack bars as part of a balanced diet and active lifestyle. - **Packaging and Distribution:** Disruptive innovation opportunity: Develop efficient and sustainable packaging and distribution solutions to facilitate the availability and freshness of refrigerated snack bars for consumers. ## Related on Trend Hunter - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Chilled Oat Bars](https://www.trendhunter.com/trends/granola-bar-alternative.md) - [Indulgent Refrigerated Oat Bars](https://www.trendhunter.com/trends/chilled-oat-bars.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Chilled Child-Focused Protein Bars](https://www.trendhunter.com/trends/refrigerated-protein-bars.md) - [Refrigerated Trail Mixes](https://www.trendhunter.com/trends/fresh-face-foods.md) - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Chilled Oat Snack Bars](https://www.trendhunter.com/trends/yogurt-oat-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md)