# In-Store Almond Milk Machines NüMilk Lets Consumers Fill an Empty Bottle with Fresh Nut Milk By Laura McQuarrie | Published 2018-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresh-almond-milk References: [foodandwine](https://www.foodandwine.com/news/whole-foods-numilk-almond-milk-machine) & [wholefoodsmarket](https://www.wholefoodsmarket.com/) Just as stores offer machines for grinding coffee beans or even freshly pressing juice, Whole Foods is now testing a machine that gives consumers access to fresh almond milk. At Whole Foods locations in New Jersey, NüMilk is offering a "made fresh for you almondmilk" pilot program that gives shoppers the chance to fill an empty bottle with almond milk for $3.99. Notably, NüMilk's machines are said to make the most of the entire almond in the process of creating the plant-based milk alternative. Pre-filled bottles in refrigerated displays are also available for those who are pressed for time. While many consumers are eagerly making the switch to plant-based, dairy-free nut milks, there are many storebought products that require additives such as thickeners, stabilizers and preservatives, which many health-conscious consumers deem undesirable. Image Credit: *[thesimplyveganlife](https://www.instagram.com/p/BqZvKFlnJxo/?utm_source=ig_embed)* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fresh Plant-based Milk Machines:** A new trend of stores offering machines that give consumers access to fresh plant-based milk alternatives, such as NüMilk in Whole Foods' locations in New Jersey. - **Minimal Additive Plant-based Milk Products:** A trend of health-conscious consumers seeking plant-based milk products with minimal additives, such as thickeners, stabilizers and preservatives. - **Innovative Almond Milk Manufacturing Processes:** An emerging trend of companies utilizing innovative manufacturing processes that make the most of the entire almond in creating plant-based milk alternatives. ### Sectors Adopting This - **Grocery Stores:** Grocery stores can take advantage of the trend of fresh plant-based milk machines by offering their own customization options and catering to health-conscious consumers. - **Plant-based Food and Beverage Industry:** The plant-based food and beverage industry can seize opportunities to innovate and create minimally processed and additive-free milk alternatives through advanced manufacturing processes. - **Large Food Chains:** Large food chains can utilize innovative manufacturing processes to create plant-based milk alternatives that can reduce their environmental footprint while catering to health-conscious consumers. ## Related on Trend Hunter - [On-Demand Nut Milk Machines](https://www.trendhunter.com/trends/nut-milk-machine.md) - [Push-Button Plant Milk Machines](https://www.trendhunter.com/trends/nutr.md) - [Barista-Quality Alt Milk Makers](https://www.trendhunter.com/trends/m1-plantbased-milk-maker.md) - [Customizable Temperature Milk Makers](https://www.trendhunter.com/trends/nutr-machine.md) - [Single-Serving Nut Milk Makers](https://www.trendhunter.com/trends/automatic-nut-milk-maker.md) - [Commercial Plant-Based Milk Appliances](https://www.trendhunter.com/trends/isqueeze-and-numilk.md) - [Plant-Based Milk Machines](https://www.trendhunter.com/trends/gen-n.md) - [Customization-Focused Milk Makers](https://www.trendhunter.com/trends/milk-depot-milk-maker.md) - [Plant-Based Milk Makers](https://www.trendhunter.com/trends/plantbased-milk-maker.md)