# Turkish Soul-Warmer Cloths Fresco Towels Will Dry Away Your Sorrows and Laziness in the Morning By Ana Lopez | Published 2011-09-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fresco-towels References: [honestlywtf](http://honestlywtf.com/cool-hunting/fresco/) & [frescotowels](http://www.frescotowels.com/) I’m a true believer that towels make a huge part of the daily shower routine, and this is why I fell in love with [Fresco](https://www.trendhunter.com/trends/innovative-bathroom-mirror) Towels. Either for a day at the beach or to add color and excitement to mornings, these towels are simply a magnificent luxury. A good quality material is essential to make a towel not only useful but also fashionable, for this reason Fresco towels are made with [100% long staple Turkish cotton](https://www.trendhunter.com/trends/plush-turkish-cotton). The colors are incredible and full of life thanks to its combination with dazzlingly oriental-inspired prints and patterns. Fresco Towels is a [Los Angeles family-owned business](https://www.trendhunter.com/trends/textile-excellence), and their collection is composed of “Luxury Artistic Towels” and other bathroom products. With great styles and textures, these towels will uplift your soul and warm up your morning. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Towels:** The trend of luxury towels made with high-quality materials and unique designs offers an opportunity for disruptive innovation in the home textile industry. - **Ethnic Prints:** The trend of ethnic-inspired prints and patterns on towels and other home textile products creates an opportunity for disruptive innovation in the fashion and home decor industries. - **Family-owned Businesses:** The trend of prioritize family-owned businesses provides an opportunity for disruptive innovation in the retail industry by highlighting personalized and unique products. ### Sectors Adopting This - **Home Textile:** Home Textile industry has the opportunity to innovate by producing luxury towels with unique designs to meet the demand of customers who prioritize comfort and style. - **Fashion:** Fashion industry can incorporate ethnic prints and patterns into their designs to take advantage of the trend and offer unique and diverse options to customers. - **Retail:** Retail industry can leverage the trend of family-owned businesses by highlighting personalized and unique products to consumers who prioritize supporting small businesses. ## Related on Trend Hunter - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Premium Turkish Towels](https://www.trendhunter.com/trends/everyday-towel.md) - [Turkish Cotton Towel Subscriptions](https://www.trendhunter.com/trends/plush-ritual.md) - [Luxurious Textured Soft Towels](https://www.trendhunter.com/trends/textured-soft-towel.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md)