# Cup Holder Air Purifiers The FreschAir Purifier Was Designed to Cleanse Your Car's Air By Niko Pajkovic | Published 2021-12-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/freschair References: [makeuseof](https://www.makeuseof.com/car-allergen-free-portable-hepa-filter/) & [scosche](https://www.scosche.com/portable-hepa-air-purifier-deodorizer)  Scosche, a California-based electronic accessories company, has released the FrescheAir [Portable HEPA Air Purifier](https://www.trendhunter.com/trends/shark-neverchange) and Deodorizer, a motion-activated filter designed to fit into a car cup holder. Capable of purifying up to four meters of space, the device is ideal for cleansing the stuffy air found in a commonly used vehicle. In fact, cars tend to become traps for common airborne allergens such as dust, pet dander, smoke, and pollen, which is why this easy-to-use filter should appeal to allergy sufferers suspicious of their vehicle's air quality. In addition, the FrescheAir comes equipped with a digital display allowing users to keep an eye on their cabin's current air quality, temperature, and humidity. Moreover, because the device comes with a motion-detecting system, users do not even need to think about turning it on and off, making it a [convenient, autonomous solution for cleansing air](https://www.trendhunter.com/trends/mito-air-purifier). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 83% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Car Air Purifiers:** New air purifiers are being designed specifically for cars, opening up an untapped market for in-car air purification technologies. - **Motion-activated Devices:** Motion-activated air purifiers offer convenience and automation, making them a disruptive innovation opportunity for numerous industries. - **Portable HEPA Filters:** Portable HEPA air filters are becoming increasingly popular due to their ease of use and ability to purify the air in small spaces. ### Who This Affects Most - **Automotive:** Car manufacturers could incorporate built-in air purifiers into new car models, providing customers with added value and a unique selling point. - **Home Appliance:** Home appliance companies could develop motion-activated air purifiers for use in homes, making air purification more convenient for customers. - **Health and Wellness:** Health and wellness companies could create and market portable air purifiers to allergy sufferers, specifically designed to improve air quality in personal spaces such as cars and bedrooms. ## Related on Trend Hunter - [Car Cupholder Air Purifiers](https://www.trendhunter.com/trends/eleoption-portable-air.md) - [Car-Incorporated Air Purifiers](https://www.trendhunter.com/trends/nanoe-x-air.md) - [Car-Designed Air Purifiers](https://www.trendhunter.com/trends/air-purifier1.md) - [Advanced Car Air Purifiers](https://www.trendhunter.com/trends/lac100.md) - [Triple-Function Vehicle Air Purifiers](https://www.trendhunter.com/trends/amoby-air-purifier.md) - [Mood-Enhancing Car Air Purifiers](https://www.trendhunter.com/trends/fri-air-purifier.md) - [Compact Automotive Vacuum Cleaners](https://www.trendhunter.com/trends/evo-cleaner.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md) - [Targeted Portable Air Purifiers](https://www.trendhunter.com/trends/hale-personal-air-purifier.md)