# Collaborative Cocktail Campaigns FRESCA™ Mixed Partners With Andy Cohen in its New Campaign By Kanesa D | Published 2023-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fresca-mixed References: [globenewswire](https://www.globenewswire.com/news-release/2022/11/17/2558307/0/en/FRESCA-Mixed-Gets-Frisky-With-Andy-Cohen-in-New-Partnership.html) & [fresca](https://www.fresca.com/)  Andy Cohen, an American host, producer, and self-described FRESCA® superfan has joined forces with FRESCA™ Mixed to launch a new campaign for the premium ready-to-drink cocktail line. FRESCA™ Mixed transforms the traditional FRESCA® grapefruit citrus flavor and gives the alcohol category a feisty spirits twist. Straight from the can, in a 12 oz can, or poured over ice in a classic cocktail glass, FRESCA™ Mixed is delicious. “It’s about time someone finally made my favorite cocktail in a ready-to-drink version! I’ve loved mixing FRESCA with spirits for years, so when I saw [FRESCA Mixed](https://www.trendhunter.com/trends/fresca-cocktail) hit shelves, I knew this was something I needed to be a part of,” said Cohen. “As FRESCA’s number one fan, it only made sense that I play a part in maintaining the brand’s spirit, so I’m thrilled to be on the FRESCA Mixed team to keep things fresh and frisky.” Image Credit: Fresca ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 21% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Revolution:** Capitalizing on the popularity of ready-to-drink cocktails can lead to disruptive innovation opportunities in the alcohol industry. - **Collaborative Advertising:** Partnering with influencers or brand ambassadors can result in creative and successful marketing campaigns for beverage companies. - **Flavored Twists:** Introducing unexpected flavors to traditional beverages can differentiate a product and attract new customers in the saturated beverage industry. ### Where This Applies - **Alcohol:** Innovative cocktail companies that cater to current drink trends and tastes can set themselves apart in the crowded alcohol industry. - **Marketing:** With the rise of influencer marketing and unconventional advertising techniques, traditional marketing agencies can add value with innovative approaches. - **Beverage:** Using unique flavor combinations and convenient packaging, beverage companies can meet consumers' evolving preferences and driving sales growth. ## Related on Trend Hunter - [Soda-Branded Cocktails](https://www.trendhunter.com/trends/fresca-cocktail.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Soda Brand Canned Cocktails](https://www.trendhunter.com/trends/schweppes-mix.md) - [Co-Branded Cocktail Mixers](https://www.trendhunter.com/trends/avec-drinks-x-williams-sonoma.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [RTD Retro-Classic Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail.md) - [Mixologist-Made Canned Cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails.md) - [Low-Calorie Sparkling Cocktails](https://www.trendhunter.com/trends/low-calorie-sparkling-cocktails.md)