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# Vintage Illustrated Wine Labels
These French Wine Labels Feature Cartoonized Iconic Paris Symbols

By Ady Floyd | Published 2015-06-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/french-wine
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/licores-4-castros-concept.html) & [brandinal](http://www.brandinal.com/)

These adorable cartoon French wine labels are filled with colorfully illustrated images of iconic Paris symbols. The collection of labels consists of four different French-inspired scenes.

Each label has a quirky cartoon character. One label incorporates a couple who appears to be on a date with illustrated hearts floating around their heads. The background features a motorized scooter, a very popular form of transportation in the French city. Another image features a man with a traditionally recognized French mustache and he is wearing a red and white striped shirt paddling down a Paris canal.

This line of French wine labels from the Brandinal agency is titled 'Wineries 4 Castros.' Each of the four wine labels presents a feeling of either tenderness, daringness, craziness or distinction. The labels also incorporate humorous tones through the use of [quirky cartoons](https://www.trendhunter.com/trends/1664-x-andre-saraiva) and funny facial expressions.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 51% | Activity: 25% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Cartoonized Wine Labels:** There is a growing trend towards cartoonized wine labels that incorporate quirky cartoons and funny facial expressions.
- **Paris-themed Labels:** Paris-themed wine labels are becoming popular, incorporating popular Parisian symbols and scenery.
- **Humorous Wine Labels:** Wine labels with humorous tones are on the rise, creating playful and amusing labels that appeal to younger generations.

### Sectors Adopting This

- **Wine & Spirits Industry:** The wine & spirits industry can capitalize on this trend by creating unique, cartoonized and humorous labels with a Parisian theme.
- **Design Industry:** Designers can work on creating labels with a cartoonized and humorous approach for a more playful and modern design.
- **Tourism Industry:** The tourism industry can partner with wineries to create Parisian-themed wine labels that feature popular sights and attractions to promote tourism in Paris.

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