# Chromatic QSR Veggie Fries McDonald's France French Vegetable Fries are a New Take on a Classic By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/french-vegetable-fries References: [brandeating](https://www.brandeating.com/2023/03/mcdonalds-welcomes-new-french-vegetable-fries-in-france.html) & [mcdonalds](https://www.mcdonalds.com/ch/fr-ch/menu.html)  The [McDonald's](https://www.trendhunter.com/trends/mcplant-nuggets) France French Vegetable Fries are being launched by the brand to provide patrons with a new take on a classic menu item that's crispy, sweet and visually intriguing. The fries feature a mix of [parsnip, beet and carrot fries](https://www.trendhunter.com/trends/purple-sweet-potato-fries), which combine to create a yellow, red and orange color array that's quite striking when compared to the brand's original side dish. The fries are positioned as a more gourmet option that's crispy, crunchy and satisfying, while also drawing in consumers who perceive them as a healthier option. The McDonald's France French Vegetable Fries are a limited-time offering and are perfect for pairing with one of the brand's [existing sandwiches on the menu](https://www.trendhunter.com/trends/the-1955-burger) for a satisfying meal. Image Credit: McDonald's France ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 92% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegetable Fast Food:** There is an opportunity for fast food chains to offer more vegetable-focused options to cater to health-conscious consumers. - **Gourmet Fast Food:** Fast food chains could expand and create a new market by offering more upscale, gourmet options. - **Colorful Food:** There is a trend towards visually appealing and colorful food options that provide an Instagram-worthy experience. ### Where This Applies - **Fast Food:** Fast food chains could introduce more vegetable-focused and gourmet options to appeal to a wider audience. - **Vegetable Farming:** There is an opportunity for vegetable farmers to partner with fast food chains and provide unique vegetable options for their menus. - **Social Media Marketing:** Restaurants and fast-food chains could utilize visually appealing, colorful food options to create a social media buzz and attract younger audiences. ## Related on Trend Hunter - [Colorful Root Veggie Fries](https://www.trendhunter.com/trends/root-vegetable-fries.md) - [Fried Dessert-Flavored Fries](https://www.trendhunter.com/trends/churro-mcshaker-fries.md) - [Collaborative Plant-Based Nuggets](https://www.trendhunter.com/trends/mcplant-nuggets.md) - [Vegan Veggie Fries](https://www.trendhunter.com/trends/vegan-veggie-fries.md) - [Enhanced Superfood Fries](https://www.trendhunter.com/trends/super-fries.md) - [Delicious QSR Veggie Burgers](https://www.trendhunter.com/trends/mcveggie.md) - [Shakeable Masala Curry Fries](https://www.trendhunter.com/trends/masala-mcshaker-fries.md) - [Textural QSR French Fries](https://www.trendhunter.com/trends/groovy-fries.md) - [Veggie-Packed Fries](https://www.trendhunter.com/trends/dr-praegers-sensible-foods.md)