# French Toast-Inspired Cookies Crumbl is Serving Up New French Toast Cookies This September By Katherine Pendrill | Published 2022-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/french-toast-cookies References: [brandeating](https://www.brandeating.com/2022/09/crumbl-whips-up-new-french-toast-cookies-and-more-through-september-10-2022.html)  Breakfast and brunch are about to collide over at [Crumbl](https://www.trendhunter.com/trends/new-york-cheesecake-cookie) with the debut of the chain's new French Toast Cookies. Crumbl's new French Toast Cookies are currently being served up as part of the chain's limited-time selection of cookies during the week of September 10, 2022. Just like real French toast, the new cookies consist of a buttery, fluffy cookie that's been brushed with a cinnamon egg wash. The cookie is then finished with a generous dollop of buttercream, a drizzle of [maple syrup](https://www.trendhunter.com/trends/maple-cinnamon-square), and a dusting of powdered sugar. As if the new French Toast Cookie weren't exciting enough, Crumbl is also serving up a new Everything Bagel Cookie during the same week. This "mellow" cookie is dusted with an Almost Everything Bagel seed mix and finished with a swirl of cream cheese. Image Credit: Crumbl ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 55% | Activity: 96% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Breakfast Dessert Fusion:** Opportunity for bakeries and dessert chains to create innovative dessert items inspired by breakfast dishes. - **Limited-time Offerings:** Opportunity for restaurants and food establishments to generate buzz and increased sales through limited-time offerings and new menu items. - **Novelty Flavors:** Opportunity for food and beverage companies to experiment with unique and unconventional flavors to stand out in the market. ### Sectors Adopting This - **Bakery:** With the success of limited-time offerings, bakeries can leverage breakfast-inspired dessert trends to attract new customers and increase sales. - **Restaurant:** Restaurants can capitalize on the popularity of limited-time offerings through creating unique dessert items that generate buzz and drive traffic to their establishments. - **Food and Beverage:** Companies in the food and beverage industry can explore unconventional flavors and ingredients to create innovative new products that capture consumer attention. ## Related on Trend Hunter - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Sweet Banana Bread Cookies](https://www.trendhunter.com/trends/banana-bread-cookies.md) - [Cheesecake-Inspired Cookies](https://www.trendhunter.com/trends/new-york-cheesecake-cookie.md) - [Sweet Maple Bacon Cookies](https://www.trendhunter.com/trends/maple-bacon-cookie.md) - [Pancake-Cookie Hybrids](https://www.trendhunter.com/trends/cookie-hybrid.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Maple-Glazed Cookies](https://www.trendhunter.com/trends/maple-glaze-cookie.md) - [French Toast Breakfast Meals](https://www.trendhunter.com/trends/cinnamon-swirl-french-toast-breakfast.md) - [Cinnamon Roll Sugar Cookies](https://www.trendhunter.com/trends/maple-cinnamon-roll-cookie.md)