# 3-in-1 Serum-Infused Sprays Polite Society's French Rose Milk is a Skincare-Makeup Hybrid By Laura McQuarrie | Published 2025-12-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/french-rose-milk References: [beautynewsdaily](https://beautynewsdaily.com/polite-society-enters-skincare/) & [politesociety](https://politesociety.com/?srsltid=AfmBOoqBzCgH4m2guNbMNdaEUhj7QsIt3JzuLfpLmDCMbokgkmlqPCZa)  Inspired by the glass skin aesthetic popularized in Korea yet disheartened by formulas that only deliver a glow that quickly disappears, Jerrod Blandino's [Polite Society](https://www.trendhunter.com/trends/polite-society1) launched its first skincare product, the [French](https://www.trendhunter.com/trends/french-cowboy-mezcal-chocolat) Rose Milk Moisturizing Glaze Mist. This three-in-one mist formulated in Korea is packed with skincare actives and functions as a hydrating step for preparing skin, refreshing mid-day and finishing makeup. Key ingredients in the super-fine skin-caring mist include calming French rose extracts sourced from Provence, hyaluronic acid, squalane, niacinamide and antioxidant-packed green coffee for its brightening benefits. This vegan-friendly, sensitive-safe [serum-infused mist](https://www.trendhunter.com/trends/bioactive-mist) boasts the glazing effect of freshly applied moisturizer in the form of a soft, dewy, layerable format that blurs the line between skincare and makeup. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 61% | Activity: 69% | Freshness: 59% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Skincare-makeup Products:** The emergence of skincare-makeup hybrids like the French Rose Milk showcases a shift towards multi-functional beauty products that simplify routines while delivering comprehensive benefits. - **K-beauty Inspired Innovations:** Inspired by the Korean glass skin trend, products like the French Rose Milk highlight a growing influence of K-beauty in global markets seeking innovative skincare solutions. - **Serum-infused Sprays:** Serum-infused sprays represent a disruptive approach to skincare, combining the convenience of a spray with the potency of serums to deliver targeted benefits efficiently. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty industry is evolving with serum-infused innovations, catering to consumers who desire efficient, multi-purpose products in their beauty routines. - **Natural and Organic Skincare:** As consumers lean towards vegan-friendly and sensitive-safe formulations, the natural skincare sector is ripe for advancements in creating ethical, effective beauty products. - **Packaging and Delivery Systems:** Innovations in product delivery systems, such as the fine mist format of the French Rose Milk, are reshaping how formulations are applied and absorbed by the skin. ## Related on Trend Hunter - [Glow-Boosting Sensorial Skincare](https://www.trendhunter.com/trends/good-intent-by-no7.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Salmon DNA Skincare Kits](https://www.trendhunter.com/trends/glow-between-ritual-kit.md) - [Green Tomato Cleansers](https://www.trendhunter.com/trends/green-tomato-clay-mask.md) - [Biotech Skincare Brands](https://www.trendhunter.com/trends/glass-skin.md) - [High-End Skincare Holiday Kits](https://www.trendhunter.com/trends/highend-skincare-holiday-kits.md) - [Ultra-Concentrated Sheet Masks](https://www.trendhunter.com/trends/glass-skin-collagen-mask.md) - [Neuromodulating Peptide-Powered Serums](https://www.trendhunter.com/trends/neurosmooth.md) - [Potent Skin-Energizing Mask](https://www.trendhunter.com/trends/skin-energizing-mask.md)